Micro / Macro Environment

The Demographic environment relates to the structure of populations (Oxford Dictionaries | English, 2017). The factors that contribute to the demographic environment relevant to this report are location and density of the population.

Demographics can consist of population size, density, location, age, sex, race and occupation. In this analysis, we will focus on examining population

The micro environment affects the organization straight. Its most closely connected to the business .micro environment mainly reflects by Strengths, Weakness Opportunities and Threats (SWOT).

The environment: Coca COla conduct our business in such a way that the environment is protected and preserved, and the principles for environmental management and sustainable development into their business decisions and

A macro business environment is inclusive all elements, that are out of the business’ control, that has direct and relative influence on strategic planning and goals. The microenvironment, includes current and any changes in local, state, federal and international laws and regulations. Laws and regulations literally dictate how a business regardless, of its sector, the guidelines of its operations. The state of the economy, consumer market and spending trends are also a major factor in the macro environment equation. The purchasing power, of the consumer, is vital for any business sector to succeed. In today’s technology driven society, it is utmost importance, that a business is, within the established perimeters of technology for their industry, or on the cusp of the cutting edge of technology. If a business has effective and efficient technology, across the board, in force, it can potentially cut costs and drive consumers to them. A business’ demographics

Coca Cola is focused on initiatives that reduce environmental footprint, support active, healthy living, create a safe, inclusive work environment for their associates, and enhance the economic development of the communities which they serve. Together with their bottling partners, they rank among the world 's top 10 private employers with more than 700,000 system associates

The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in

Macro Environment: The macro environment consists of larger societal forces that affect all the factors in the company’s micro environment.

Micro and Macro - Marketing Environment (Political, Cultural, Technological, Natural, Legal and – micro - employee, suppliers, competitors, customer, general people and intermediators are directly linked with the company and influence

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

The Micro environment the part the business has control over. The control the employees, consumers, suppliers and stake holders, all of them have direct impact on the entire customer experience.

Coca Cola is constantly looking for new ways to make their packaging more sustainable. They are working towards a vision called ‘zero waste’. To advance this vision, Coca Cola designs consumer-preferred, resource-efficient packaging, eliminate waste to landfills and are using recycled and/or renewable materials.

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).

Microenvironment- microenvironment surrounds the factors that are close a company that affects their ability to serve their customers, this would include; Customers, suppliers, competitors, other departments within the company, general public, marketing intermediaries and finally members of the distribution channel. These are all forces that closely influence the company and they have a direct affect on the organizations relationship. The suppliers of a company are a part of the microenvironment as even if there is a slight delay in receiving any supplies off the suppliers can result in the customers not being satisfied. Marketing intermediaries are the people that are helping to promote and sell the companies products. Competitors include companies that are offering the same or similar products, for example; Morrisons, Tesco and Asda are all in competition with each. It is in the company’s best interest to develop a strategic advantage over their competitors, encouraging customers to come to them not their competitors. This would include Tesco giving you vouchers for any price difference with their competitors ( if your total bill comes to more than it would in one of the competitor stores then you are given the

The microeconomics environment is the study of individuals and firms or organisations, which are directly linked to business. The study of microeconomics focus on subsisting and prospective stakeholders of company.