Micro Macro of Volvo, Swot Analysis of Volvo, Crm of Volvo

4774 WordsMay 22, 201320 Pages
HISTORY Volvo Car Corporation is a Swedish automobile manufacturer, owned by the Chinese Zhejiang Geely Holding Group. Volvo Car Corporation was founded in 1927, in Gothenburg, Sweden. Volvo was originally formed as a subsidiary company to the ball bearing makers SKP. When Volvo AB was introduced on the Swedish stock exchange in 1935, SKF sold most of the shares in the company. Volvo Cars was owned by AB Volvo until 1999, when it was acquired by the Ford Motor Company as part of its Premier Automotive Group. Geely Holding Group then acquired Volvo from Ford in 2010. Volvo manufactures and markets a range of SUVs, station wagons (estates), and sedans (saloons), compact executive sedans and coupes. With approximately 2,300 local dealers…show more content…
Safety in driving has a major role to play in automotive, as majority of the customer's priority is safety. Volvo sold 14 million cars in its life time, the figure shows success of the Volvo cars and also how Volvo has retained its position in the market in long run. Volvo is the strongest brand of FORD motors. Volvo is the major contribution to the success of Ford Motors. Volvo has asset oriented advertising. The main asset of Volvo is Safety, and hence its advertising campaign is also based on its core competence or asset "safety". Volvo being a subsidiary of FORD enjoys a shared Research and development programs. This is very beneficial and cost effective for Volvo, as being a part of the giant automotive group, Volvo can share the cost involved in Research and Development program. Hence this can be one of the key advantages for Volvo to be cost effective. Volvo is also popular for its innovations in the car industry which developed and produced different ranges of cars and hence Volvo has made large profits to FORD motors. The core positioning strategy of Volvo is the Safety and longevity. In order to compete with the luxury brands of Toyota and Lexus, Volvo produced the premier cars which are symbol of luxury. Volvo brand was primary key aspects are Big estate cars, and Safety. Hence Volvo is the symbol of safety and innovations which helped the FORD financially. MACRO ENVIRONMENT: The macro environment gives the clear picture of the

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