Micro Marketing And Macro Marketing

The world is rapidly developing in most aspects of human life. In the aspect of economy, companies or firms nowadays pursue global plans so as to introduce and develop their products as well as their services in other countries, instead of only focusing on business in their nation. However, the companies’ success depends not only on their own activities but also other factors from outside. Therefore, people have widely adopted marketing systems as a tool to obtain their goals. Some interesting articles and books address this issue. Layton, a professor of marketing at the University of New South Wale in Australia, in his articles “Marketing Systems: A Core Macromarketing Concept” in 2007, examines the

There are six micro environmental factors that influence Proton Holdings Berhad’s marketing performance, and they are marketing intermediaries, competitors, the company, customers, suppliers, and publics.

Earlier, all businesses produce goods and then market them broadly to the general public without considering the needs of specific consumers in the market. However, in the current situation companies are adopting more targeted approach. In this regard, they advertise and market their product primarily to their target market. Companies now are increasing their reliance on niche marketing and specialization which is also refers to micro market. This phenomenon of micro market is creating change in the marketing environment and possessing challenge to the marketer.

Armstrong, G., Kotler, P., Trifts, V., & Buchwitz, L. A. (2011). Marketing: an introduction (4th ed., canadian ed.). Boston, Mass.: Pearson.

Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing

Microeconomics is the branch of economics that studies and analyzes the market behavior of both individual firms and consumers, that help to understand the decision-making process of those individuals. Microeconomics analyzes the relationships between both the buyers and sellers as it studies the factors that influence both parties. Microeconomics focuses on the supply and demand of products and how small businesses price those items. Macroeconomics, however, focuses on the national’s economy as a whole and the basics of the business world. The main building blocks that make up microeconomics include: market structures, supply and demand, price elasticity, scarcity, marginal benefit, and marginal cost.

Marketing has become a part of society and a huge part of the American culture; one has only to observe the timeless art of Andy Warhol and the iconic Campbell’s Soup Can at the National Gallery of Art in Washington, D.C. A personal definition of marketing is creating a product or service that fulfills a need and taking the idea from a concept to the kitchen table. Business Dictionary defines marketing as “the management process through which goods and services move from concept to the customer” (Business Dictionary, n.d.) as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (Marketing Power, 2004).

One key strength of RBS is high distribution penetration, with 90% of grocery stores and mass merchandisers, 85% of warehouse clubs, and 80% of drug stores stocking at least one size. The demand for different box sizes varied by channel; for example, warehouse clubs exclusively purchased the 5 lb. size. Exhibit 5 provides detailed channel data. The Household Division maintained a 150-person sales force to manage the retail and wholesale accounts for all products within the division. The sales force was incentivized through a quota system, with divisional senior management establishing quarterly volume quotas for each salesperson. Salespeople received a small base salary; most of their compensation came from bonuses for meeting and exceeding sales targets. Regnante was expected to work with sales management in creating a schedule of consumer and trade promotion. Randall Todd, senior account manager for several major grocery chains, pointed out a major weakness of the RBS brand. He stated, "RBS needs a lot of push marketing to stimulate trade interest. Baking soda is not a natural traffic builder, it does not have high turnover, and it is boring. The product hasn't changed in almost 100 years. The only way I'm going to make my quotas is if we offer attractive incentives to the trade."

According to Principles of Marketing, marketing environment consists of microenvironment and macroenvironment factors (Kotler and Armstrong 90). On one hand, microenvironment states that a successful marketing requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various public, and customers. On the other hand, macroenvironment states that there are several opportunities and threats that affect one’s company. These factors include demographic, economic, natural, technological, political, and cultural forces.

According to Schneider, G. P. (2015), Identifying specific portions of their markets and target them with specific advertising messages. This practice, called market segmentation, divides the pool of potential customers into groups, or segments. The practice of targeting very small market segments is called micro marketing. There are different types of segmentations like i)geographic segmentation ii)Demographic segmentation iii)psychographic segmentation

Macro marketing refers to how product, price, place and promotion strategies - the four P 's of marketing - create demand for goods and services, and thus influences what is produced and sold in an economy.

LO1. There are four major trends that have influenced world trade and global marketing . first one is decline of economic protectionism , is the practice of shielding one or more industries within a country’s economy from foreign competition through the use of tariffs or quotas . Second is rise of economic integration , just like creation of the European Union and the North American Free Trade Agreement . Third , there exists global competition among global companies for global consumers , resulting in firms adopting global marketing strategies and promoting global brands . And finally , is the emergence of a networked global marketspace has emerged using internet technology as a tool for exchanging goods , services , and

There are 4 different sections of the marketing mix. They are Place, People, Product and Price.

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

The marketing notion fully relies on doing research that aids in recognition of sections, their sizes, requirements, and the directed market and using the appropriate marketing blend, marketing groups, make those choices that effect in client contentment (Schmitt, 2011, p.5). 1.2 Analyze How Marketing Environment Influence Industry An organization’s environment is a factor that influences the performance of a firm, whether external or internal. The influence or impact can either be