Micro and Macro Environment of Pleasure Bike

1161 WordsAug 29, 20125 Pages
Micro Environment; It means the internal environment of the company and it is also called small environmental forces which directly or indirectly affected the company. It has some forces which are discussed below Company; Cadbury dairy milk is a company which manufactures the products like chocolate. There are different departments in the company who collectively responsible to make the products. Suppliers; Suppliers are those persons who provide the raw material to the company like cocoa and other supporting raw material there are also external suppliers who provide the finished goods to and create link between company and customers. Intermediaries; After making the finished products they create a link between company and…show more content…
2 Selling concept; Cadbury D.M.C has good promotional and selling concepts. It promotes through electronic media and by advertisement channels. Marketing concept; Cadbury D.M.C achieved its organizational goals and objectives because they know customers requirements like if they want to target school children it made sashes and made small packing which Childs easily afford. And also targets the specific market like niche markets. Capturing Value from Customers It means how company build strong relationships with customers and provides his customers to better products as compare to price which he pays against the product. Cadbury D.M.C provides all the above values and it also explains with the help of the following points. Future Sales; Company also focuses to increase its future sales by different ways like Cadbury dairy milk chocolate have more consumers and they also provide low price and more valuable and highly affordable products. Market share; Market share means Cadbury dairy milk have high market share and it is becoming higher because it gives more valuable products to consumers. Market profit; If Cadbury wants to earn more profit as compare to its competitors then it have to maintain strong relationships with its competitors by giving less price, good packing and also to make them loyal

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