Micro and Macro Marketing Environment

SWOT analysis is a systematic thinking and strategic management tool that helps managers to assess the strengths, weaknesses, opportunities, and threats in their organizations, with the aim of identifying areas that need improvements (Blayney, 2013). Knowledge gained from SWOT analysis informs resource allocation and deployment, hiring needs and other strategies for improving overall efficiency. At the same time, SWOT analysis helps an organization to gauge its market position compared to competitors, and what it needs to do to achieve a competitive edge. Marketing campaign is one of the major challenges in promoting a certain product. It is crucial to assess every detail of the marketing plan in order for the business to

Going “Green” is a trendy topic and is growing around the world. There are many proven facts showing that reducing emissions, waste, and gas help the environment, but the question remains to companies if they should take action to help the environment within their company. Will this help organizations with their overall success or will the cost of implementing environmentally friendly policies outweigh the organizations profits?

McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.

SWOT analysis can be used to describe and analyse a company’s internal capabilities in relation to its competitive environment. A strategy behind

The second part will present the SWOT analysis based on internal and external environment. The last section is to set the marketing objectives for developing the marketing strategies.

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

There are changing societal trends in the areas where McDonald’s operate. There are changes in consumer preferences and also in some communities they culture different as compared to other areas in the market. To remain relevant in the market, they have to deal with these issues by conducting market research that will help them be knowledgeable of the needs of the market. They also need to adjust their menu to suit the needs of the consumers.

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

A SWOT analysis assesses the company’s strengths, weaknesses, opportunities and threats to provide competitive observation into the potential and basic issues that affect the overall success of a company. Furthermore, the essential objective of a SWOT analysis is to analyze and designate every important aspect that could positively or negatively affect the success to one of the four classifications that provides an extensive examination of the company. If properly utilized, the tool can be used to develop business strategies, identify improvement opportunities, and position the company so that is can have a competitive advantage. Strengths are positive internal attributes that are within the company’s control. It is used to help identify what the company’s current status is and how successful can be if it maintain the status. Weakness is another category that is analyzed internally and externally, by analyzing internally, management goal is to identify areas that can be improved. Through this tool, it will identify what is preventing the company from achieving competitive advantage, could it be limited resources, poor physical location, limited expertise or old or limited skills and technology systems? Opportunity identifies areas within the organization that can be expanded, it

The aim of this paper is to critically evaluate the SWOT analysis as one of popular tools in marketing. SWOT analysis is an analysis method of identifying all external and internal factors for organization strategies (Rauch, 2007). It is considered in this paper that though SWOT analysis has limitations, it can be improved to be more effective as its development. This paper firstly focused on the definition of SWOT analysis. And then it discussed the context of the SWOT analysis including its evolution and its applications. Followed by, the paper introduced two relevant practice cases based on SWOT analysis. Next, the critical evaluation of SWOT analysis was presented with

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.

Measuring the success of a company can be a grueling process if not done correctly. Taking a closer look at the strengths, weaknesses, opportunities, threats (SWOT Analysis), the price, product, place, promotion (The Four P’s), the microenvironment and the demographics can give the company a deeper view of how well they are performing. Each analysis supplies adequate information for the company to make modifications to better serve their target market.

SWOT is used to perform an environmental scan. The Strengths and Weaknesses are used to analyse the Micro environment which Mr Price has full control over. The micro environment is part of the internal environment. The Opportunities and Threats are used for analysing the market

Micro-Marketing and Macro-marketing have to completely different meanings. According Basic Marketing the 9th edition by William D. Perrault, Joseph Cannon, and Jerome McCarthy define micro-marketing concerns the marketing activities of an individual firm, whereas macro-marketing deals with how the whole marketing system works (Perrault, Cannon, McCarthy 2014, p 526). I will be discussing organizational domestic and international, micro and macro marketing impacts on business and society, and identifying environmental elements that affect their marketing strategies.

In the paper there will be a discussion about a fortune 500 company that is in the service industry. The company that was chosen is McDonalds’. There will be a discussion about the main line of business for McDonalds’. There will be a list of four countries that McDonalds’ operates in along with the four Ps of marketing that McDonalds operates by. Lastly there will be a discussion about the differences in the implementation of the four Ps marketing mix when it comes to different countries.