Microbrewery Case Study

In 1844, the Empire Brewery was founded by Jacob Best and his sons in Milwaukee, WI. In 1860, Jacob’s son Phillip took over and renamed the brewery the Phillip Best Company. Phillip’s daughter, Maria married a steamship captain, Frederick Pabst. Captain Pabst sold his shipping interest and bought a partnership stake in the brewery. In 1872, Captain Pabst became President of the company. In 1889, he renamed the business the Pabst Brewing Company.

Beyond the microbrewery, a growing number of households are using fermentation techniques that preserve fruits and vegetables all year long, without the use of electricity. Long before the advent of refrigeration, ancient food preservation techniques, one being fermentation, were utilized to make fruits and vegetables safe for consumption available long after the growing season had ended. It is still used by many cultures today to produce crunchy pickles, tangy fruit chutneys and zesty sauerkraut. Essentially, it is a metabolic process that converts the starches and sugars found naturally in vegetables and fruits into food preserving alcohols and gases, which hinders the growth of harmful bacteria while encouraging the reproduction of beneficial

By implementing advertisements on television to create awareness and interest in the company, New Belgium Brewing (NBB) can craft their image as a first impression to a new market. Looking back and reflecting on the previous television ad that ran for a short time long ago, some things would have to change, but the music, the bike, the beer, must remain the same. Creating a television ad should be a major project that deserves careful attention to detail to exhibit the values of the company through fun and folly, sophistication, and long lasting endurance.

If I was the CEO of Terre Haute Brewing Company, I would try to gain more college age customers with having local college talent perform at night. The performers’ friends would come to support them and purchase our beer during the performance. THBC allows people to test their beer before making a decision, this limits the risk of ordering a drink someone won't enjoy.

Therefore, it really needed a strong product that responded the market’s needs and wants so that the product could speak itself in order to survive the keen competition.

If I were asked by NBB’s management to create a new television ad to coincide with the opening of its new brewing facility in Asheville, NC, I would think of things that New Belgium is known for. I would start off by showing the consumer what NBB is known for and that is being an environment friendly organization. My vision of the commercial should include the fleet of trucks NBB uses. New Belgium has a fleet of four delivery trucks and eight passenger vehicles, including two hybrid trucks, two Nissan Leaf EVs, and five Toyota Prius hybrids because the move toward using no- to low-emission vehicles is part of the company’s environmental commitment (Kelley, 2014). Second, I would show some of the features of the new facility in Ashville. Letting

The New Belgium Brewing Company creates an excellent beer. Consumers have become loyal to this brand due to its quality and unique tasting beer products. The Flat Tire brand remains extremely popular among the millenniums who pursue something different from his or her parents or grandparents. The company has managed to capture the mindset of this generation. Its influence on this generation could make it one of next future leading brands in America. The organization’s marketing strategy must be on point and not alienate its loyal consumer base. Consumers of this brand are not interested in hip catch phrases to garner one’s attention to its product. The company has formulated its marketing strategy and advertising on presenting consumers

Belle Meade’s decision to create a winery was an ingenious way to expand their enterprise. In fact, their success has led to some problems meeting demand. Therefore, the need is present to increase wine sales by expanding their production facility. In addition to collaborating with local restaurants to supply wine, Belle Meade could collaborate with other historical nonprofit organizations to market products and services. According to Furmańska-Maruszak, and Sudolska (2016), a collaborative approach to solving social problems is integral to an innovative strategy, which is vital for survival in the competitive environment. While collaborating with local competitors may sound counterintuitive, collaboration efforts could compete with Louisville,

The Piedmont Ale House is a sports-themed bar and restaurant in a comfortable setting that feels like what one would expect of a neighborhood pub. For snacking or as a beginning of the meal, the starters options are sure to please, such as nachos supreme, popcorn chicken, Cajun popcorn chicken, wings, homemade chips and grilled chicken fingers. For a light appetite, the sandwich menu has options such as bourbon chicken, Buffalo chicken, veggie wrap, roast panini and Italian sub. Pizza and burgers are quite popular at The Piedmont Ale House too.

Big Sky Brewing Company was established in 1993 in Missoula, Montana. Neal Leathers, Bjorn Nabozney, and Brad Robinson were the founders. According to the Big Sky Brew website, Brad and Neal had been home brewers in Michigan since the mid 1980’s. They both moved to Missoula, Montana where they fell in love with the Bayern Brewing Company and were very impressed with their lagers. They met Bjorn at the sporting goods store that they temporarily worked at. Bjorn had found out that they were home brewers and wanted to try some. He thought it was so good that he gave them the idea to start up a small town brewing company just like Bayern, since he had his bachelor’s in finance he would take care of the business aspect of the business. From

Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch, an electrical engineer from Fort Collins, Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friends approved of the ales he started marketing them to the local town. He later opened New Belgium Brewing Company in 1991. His wife, Kim Jordan was the company’s marketing director. They named their first brew “Fat Tire Amber Ale” after Jeff’s

Residence Beer Making is way easier than you may realize. Lately, a customer requested me three issues that they should know before beginning their residence beer making adventure. My solutions?

Dogfish Head Brewing Company started in 1995 as a Delaware state’s first brewpub known by the locals as Dogfish Head Brewings & Eats. It was the smallest commercial brewery in America at the time with the ability to brew only 12-gallon batches at any given time. Their brewing journey began with three kegs and propane burners, which resulted in their first batch of Shelter Pale Ale. The secret to their creation of a numerous distinct recipes was that they operated on a small brewing system. As time went on and with greater demand and their ability to provide supply being small, in 1996, they decided to expand and Dogfish Head opened a brew house and began bottling Shelter Pale Ale. A year later their company expanded again with a packaging separate from the restaurant and by 1999 had five year-round bottled brands available in about twelve states. Since then the company has expanded, grew, and now produces twenty styles of beer and supplies to more than 25 states (Dogfish Head Craft Brewery, “Company Profile”.

Keurig Inc has been founded on an amazing idea that coffee making systems that uses individual portion packs of freshly roasted and ground coffee with unique coffee maker designed to brew perfect cup of coffee at a time. At that time there are already established gourmet coffee houses like Starbucks, which is making coffee consumers to spend more money with an average of $ 1.50 or more for a cup of gourmet coffee. This change is consumer behavior created opportunity to Keurig to offer gourmet coffees by a single-cup in offices in 1998. Within a span of four years (1996-2000), Keurig have noticed sales increased by 40% in US at home coffee market. With these facts Keurig´s management got convinced, to develop an at home one-cup coffee brewer especially for gourmet coffee lovers.

impact of the decision on the cost structures and the resultant margins for each of the