Micromax Marketing Strategy

8630 Words35 Pages
[pic] Marketing Project BM 2010-2012 Group 9 Product – Micromax Mobile CONTENTS a. Objectives i. Corporate Objective.........................................................................................3 ii. Marketing objective 1. Volumes & Profits...............................................................................4 2. Time frame.........................................................................................4 3. Customer Retention...........................................................................4 4. Intermediary Retention......................................................................4 b. Situation Analysis…show more content…
Targeting.............................................................................................29 3. Positioning........................................................................................30 c. Strategy......................................................................................................................33 d. Market Communication Strategy and Brand Building................................................35 e. References..................................................................................................................38 Corporate Objective Micromax is the leader amongst the Indian mobile handset manufacturing companies. It has successfully generated innovative technologies that has revolutionised the telecom user space in India. Micromax is on a mission to successfully overcome the technological barriers and constantly engender “life enhancing solutions”. Micromax has a lot of innovations for the Indian Market to its credit on their versatile product portfolio. It was the first to introduce Handsets with 30 days battery backup, with Dual SIM / Dual Standby, Handsets Switching Networks (GSM - CDMA) using gravity sensors, Qwerty Keypad Handsets, Operator Branded 3G Handsets and OMH CDMA Handsets among others.[1] To develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations and continue to make Micromax a trusted market leader amongst
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