Microsoft Analysis

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This assignment tries to assess the current market status of Microsoft Corporation. As well this assignment will try to assess its current market position as per its business units, functionality, and also its different operations sectors as well its strategies for its rivals. Also this assignment will do financial comparative analysis study and benchmarking with nearest rivals like apple Inc., Google Corporation and Oracle Inc. and will applied to discover key factors for proposed area of developments and further improvements. Here the analysis tools like Porter 8-force analysis, PESTEL-analysis will be applied and the expected outcomes of analysis and benchmarking with nearest rivals will be incorporated in an analysis of
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The growth is presented in percentage and the net income as well net revenue is presented in US $BILLION.RAVENUE CHARTINTERPRETATION: This column chart presents net revenue and net income in US$ BILLION and net growth in percentage. Also the head count of company total employees.(SOURCE MICROSOFT ANNUAL REPORT JULY 2012) |

It has total revenue of $ 73.72 billion and the operative income of $ 21.76 billion as well the net income is $16.97 billion and the company has total assets of $121.2 billion. Also it has more than 90000 employees. (Microsoft 2012) ROI OF MICROSOFT CORPORTION: ROI | PAYBACK PERIOD | TOTAL BENIFIT | TOTAL COSTS | NET PRESENT VALUE | 243% | 4.1 month | US$ 665086 | US$ 193686 | US$665086 | |
INTERPRETATION:This table presents the ROI of the MICROSOFT CORPORATION in percentage and it’s payback period, total costs as well net present value in US$. |

Microsoft has main three rivals comparatively: 1. Apple Inc.: Apple Inc. (NASDAQ formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. Its head quarter is in 1 Infinite Loop, Cupertino, California, 95014 and Apple's headquarters for Europe, the Middle East and Africa (EMEA) are located in

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