Microsoft Analysis Essay

1894 Words8 Pages
Microsoft Analysis
Introduction and Summary of Company History and Background Information

Microsoft over the past 27 years has positioned itself as the arterial system of almost all computers rolled into use across the world. Albeit with no competition worth the name to challenge its existence leave alone on technology advancements, the company has still managed to keep pace with both felt and perceived needs of its customers and its niche remains robust thus far. Nevertheless disturbing winds have begun to blow. Its corporate governance is under the microscope and the world is watching as to how Microsoft is bracing itself for the challenges posed both by competition (however innocuous it may be at present) and technology proliferation.
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Competition, technology compatibility and integration needs, pricing, delivery and service parameters can precipitate substantial threat to Microsoft and afford opportunities for other players. It is not that Microsoft is not aware of this. It is focusing on R&D and business strategies to sustain market shares in its own way. But is it enough and is it taking the right direction is the big question.

Others have started to seriously innovate and compete. For example changing technologies like Wireless Communications and Networking (WAN) etc do not complement Microsoft¡¦s existing competencies. Over the next five years, in all developed countries, the majority of people will be connecting through broadband and interacting with information through many devices: PCs at work and at home, portable PCs, Tablet PCs, and pocket devices such as the phone, evolving from simply a voice device to a data device. Having all these devices work very well together and be secure and up to date are very significant challenges indeed.
Therefore there is adequate scope and opportunity to review, audit and understand through SWOT analysis the company and its competencies and facilitate a new debate on possible corporate business models and revised action plans.
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. It has to be a continuous rather than a need based exercise.

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