Microsoft And Nokia Case Study

Both sides had strong incentives to join forces. Nokia had lost significant ground in recent years to smartphone manufacturers, most notably Samsung and Apple, by failing to keep up with innovations such as touch screens.

Nokia’s Lumia series was launched with a bang, but didn’t click. Reasons can be its design, which wasn’t as attractive as Samsung phones or the iPhone. Today the sale of phones is dependent on how shiny or trendy it looks. Leave aside the looks, Nokia phones didn’t have the front camera, which makes it not even 3G enabled. And we are on the threshold of entering the 4G era. So, Nokia’s latest phones were feature ready, but not future ready. Nokia was solely dependent on Symbian till it entered into a partnership with Microsoft recently. But its shift to Windows was considered a tad too late as by then Apple and Samsung had established their dominance. The operating system space was nearly occupied by Android and iOS leaving not much role for Windows. But that cannot be translated into a failed partnership. “Nokia and Microsoft are no weaklings, they do have assets. We believe that there is a good chemistry there with that partnership, and ultimately long-term Windows Phone will be successful,” Wayne Lam, IHS senior analyst, was quoted by Wired. Nokia puts customers into the corridor of uncertainty. One thing that absolutely annoys customers to the extent that it makes them tear their hair out is to have such phones

To effectively regain entry into the markets and remain competitive, the memo emphasizes on the evolution of Nokia and ensure that innovations are delivered to the market in a timely manner. Collaboration among the staff is

2000-2006: HTC made first time profits when it engineered and developed PDA for Compaq computer. HTC made an alliance with top hardware companies and became best hardware maker which led to release of the XDA, the first Windows based smartphone by collaborating with Microsoft. HTC operated in ODM business and Mobile operator business. HTC designed customized phones for Mobile operators based on their specifications which led them to gain attractive contracts from different Mobile operators. HTC contracts with mobile operators was reason for HTC’s early success. HTC relationship with Handspring to develop Treo smartphone facilitated the opportunity to learn about software and User-Interface design. By 2006, HTC was shipping more than 70% of the world Windows Mobile smartphones.

One company that appears to have a gap between its mission and its capabilities is Microsoft. The software giant has long had a problem with respect to innovation, and continues to rely on aging franchises for the bulk of its revenue. It was left out of the mobile operating systems boom and has failed to be a leader in either software or consumer electronics as a result (Clarke, 2010).

Because of that serious situation, Nokia need innovate own products. Symbian was Nokia's main smartphone operating system. Until 2011, Nokia cooperates with Microsoft to produce a new system, Window Phone, that would replace Symbian. But because of belated resolution, Nokia still cannot get largest market share of world again.

Software: Microsoft dominated only 12% of the market with its Windows Mobile OS and BlackBerry OS held a meager 11%. It stepped up to refurbish its marketing attempts and provide end-to-end solution for its Windows Mobile enables phones with new user friendly features.

Despite Nokia’s days of achievements and success, already having the advantage of being a worldwide well-known brand adds to their advantage and hence forth it is not too late to gain a competitive advantage.

So, that why I chose Nokia Company to do this research and solve the problems that company has. I have two objectives from this research. First, I want to solve the problem that Nokia Company have it in their technology. They should make a new technology for their produce to avoid any problem. The second objective is advancement again to the marketplace and to compete with other companies to be the first company in produce mobile phone like in past.

Another big market these companies have exploded into is the Cellphone operating system world. Microsoft has the Windows phone. Windows phone is almost the exact computer operating system into a phone. These phones are made by many different manufactures, such as HTC, Samsung, and Motorola just to name a few. The latest form of Windows phone operating system is called Windows Phone 7; designed to keep the business man up to date in email and edit his documents on the go. The system also allows him to browse the web in his spare time. The advantage of having a phone ran on Windows Phone 7 is that you can visit websites that operate on Adobe Flash player which allows you to watch videos and animations on a websites page.

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

As ventures into the smartphone industry were a relatively new venture for Microsoft, marketing became integral in making potential customers aware of their product. As Microsoft is a multinational organisation, their operations are subject to globalisation, defined by

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Thanks to the last 5 years hardworking of the whole company, 009 has become one of the leading windows phone companies in Australia and Europe. Despite the company is struggling in surviving under the serve competition in the smart phone market, 009 still have strong product competitiveness and moderate market share in Australia market. It did not rank highly as the firm was facing increasing finance pressure from decreasing profitability (GoVenture 2016). A glance of financial reports of these five years indicates that 009 got highest profitability in year 2 and then jumped stepped into negative in year 3 and 4. In the last year, 009 was still unprofitable but has a relative decrease amount of loss (GoVenture 2016).

Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments. Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.