Microsoft

Microsoft has their dominance of the industry at stake. They could potentially come out on top if left to continue their current tactics. They are masterfully “marketing their products” and it is paying off for them (Love, 1997).

Over the past few years the economy in the United States has taken a downturn. It has been so bad, that some businesses were not able to survive. However, Microsoft Corporation (Microsoft) was not one of those companies. The fiscal strength of Microsoft played a large part in providing the company with the ability and resources to survive the difficult financial markets (Microsoft Corporation, 2009). As a

Microsoft Corporation develops, manufactures and distributes a range of software products and services for various computing devices worldwide. Microsoft also manufactures gaming systems such as Xbox 360 and related entertainments systems. Microsoft was founded in 1975 and is headquartered in Redmond, Washington. Microsoft currently employs about 90,000 full-time employees worldwide.

While thinking of computer software, you begin to think of Microsoft. In fact if you use a computer, chances are that you will have some type of program on there that is developed by Microsoft. Bill Gates is the chairman and co-founder of Microsoft Corporation, the worldwide leader in software, services and solutions that help people and businesses realize their full potential. When it comes to discounted variety stores there are not many stores that compare to Wal-Mart. The founder and former chairman of Wal-Mart Stores Inc., the world’s largest retailer, is Sam Walton. The innovative thinking of Bill Gates and Sam Walton has changed the business world. With Bill Gates’ contributions to

Microsoft was founded in 1975, and is the worldwide leader in software, services, and solutions (Career). Microsoft is proud to offer great products and employ outstanding people. Previous Microsoft CEO, Steve Ballmer once said, “There are many things that are true about Microsoft. We have big goals, big dreams, and big aspirations for the future. We are both competitive with our products and in the way we attract and retain talent. For me, the most important factor is competition for talent, because I know our success comes from the people who work here” (Foley).

Microsoft's stated mission statement is "to help people and businesses throughout the world realize their full potential." Arguably, a statement this vague provides so little sense of mission that it lacks value. That is the point. Microsoft cannot even uphold its own mission internally, given the gap between the company's potential and the company's output. That the company has no coherent, tangible sense of its own mission is a contributing factor to that failure. Consider the company's resources. As Clarke (2010) notes, it is not for lack of ideas that Microsoft has failed to innovate. The company has great people, highly-talented, educated and experienced. It has $66 billion in cash on its balance sheet and another $10 billion in long-term investments (MSN Moneycentral, 2012). Clarke (2010) notes that the company spends $9 billion per year on research and development. The potential for innovation at Microsoft, then, is tremendous, yet its output is minimal.

Last fall the two companies Microsoft and Sony released their respected new consoles; PS4 and Xbox 1. Over the years these two companies have battled it out for the gold crown for best console. Everyone has their own opinion bout the two companies. It has been debated for many years about who has the better console. The two companies brought their newest console to a market that probably wasn’t ready for it. They both undervalued what they believed they would sell. The market wasn’t as large as the previous consoles were. Many people are still satisfied with what they have with their ps3 or Xbox 360. Both companies had to bring specs to their new product to make people want to get it. They brought new technologies that were very nice and all. But these technologies are something that people are not ready for and something that was not needed yet. These two companies are competing to win people. It’s the console battle that has been going on for years. Sony has continued to bring blue ray and only aspects that make them special. On the other hand Microsoft has been known for their online community that brings people all around the world together. The two companies and their systems both have qualities that make them great, it is just a matter of opinion of what company and system you choose to go with. I plan to talk about how these two companies have grown and how they have grown off each other. I want to talk about how the battle has

Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop

The graph below provides the Microsoft Corporation’s revenue growth from 2015 compared to 2014. The Software & Programming industry saw revenue decrease by -4.84%, Microsoft announced -5.14% year on year sales decline in the forth quarter, to $ 22.18 billions, and underperformed the 1.54% revenue growth in the Technology sector (“Bloomberg”). Above average sales gains in Technology and Software & Programming industry, helped to elevate overall market growth to -6.77% (“Bloomberg”). Comparing company’s revenue to the third quarter results, sales were higher by 2.08%. On the yearly basis, average annual sales growth for Microsoft is 8.41%, while S & P 500 's including only Businesses with the forth quarter 2015 earnings, average annual sales growth is 3.94% over the past five years.

Microsoft versus Sony: The Entertainment Battle The entertainment industry is a major cash cow for many different organizations. There are some that create different movies and television shows; others compete in the realm of music. The video game industry is yet another aspect of the entertainment industry. Two companies stand tall as the number one and two competitors within the heap. Sony and Microsoft have separated themselves from amongst the pack as the leaders to watch within this generation of the console wars. Sony used a much better strategy to get their system in front of the masses and off to a stronger start. However, Microsoft has made a number of changes that has helped push momentum back in their direction. The first aspect of this conversation is to understand exactly what both parties are currently bringing to the table. At this time, video game players are enjoying what is considered the 8th generation of video game consoles. Both companies have created new products that are very powerful and very expensive gaming systems. For Microsoft, they have their Xbox One, which is their third gaming system since entering the industry. Sony is currently pushing the PlayStation 4 which is their fourth console. Each of these platforms is very similar with their structure set up. Looking at the image provided, it is clear that both of these systems are very similar and have capabilities that are nearly the same. However, different aspects of how Sony and Microsoft

Microsoft Corporation is an American-based technological company that develops, manufactures, licenses, supports, and sells computer software, consumer electronics, and personal computers and services. Microsoft is most notable for their products such as Xbox and Windows. Xbox is Microsoft’s flagship video gaming console which released in 2001. Windows is Microsoft’s biggest claim to fame. From its release in 1985, Microsoft Windows quickly caught on as by far the largest computer operating system with the vast majority of personal and work related computers running this system.

Microsoft main objective is to license, develop, manufacture, and reinforce software equipment and also service for a large number of computing devices. Since the beginning the company was producing serviceable systems and varying kinds of programs for personal use of computers. Recent Microsoft Corporation’s level tactics has since expanded. Besides Microsoft creating operational systems and programs, Microsoft also has an entertainment, section in its stronghold, which services a purpose in creating in producing, developing, and advertising the Xbox game system, from the consoles, to the add-ons, third-party games, and games issue under Microsoft. In addition, Microsoft offers dissimilar online platforms such as MSN portals, and Bing. Microsoft objectives tactics is pretty much straight forward, its ground roots are software products, and services for electronic devices. The mission declaration for Microsoft, "At Microsoft, our mission is to enable people and businesses throughout the world to realize their full potential. We consider our mission statement a promise to our customers. We deliver on that promise by striving to create technology that is accessible to everyone-regardless of age or ability. Microsoft leads the industry in accessibility innovation and in building products that are safer and easier to use."(Microsoft). The vison for Microsoft, "Our vision is to create innovative technology that is accessible to everyone and that adapts to each person 's needs.

Microsoft's core competency is software development, which has led to the creation of massive sales of software applications. Microsoft has a competitive edge because of the control it exerts in the operating systems segment of the industry. When the company established the intent to make Windows, the standard operating system of the future, it sets its resources into motion. In a way, Microsoft forces other software manufacturers to use Windows as a platform for its software application. The result was major competitive advantage for Microsoft as other software manufacturers were preoccupied converting to Windows platform. Microsoft's dramatic growth and profitability has enabled to invest a large amount of cash flow into its core products as well as core competencies, which has led to economies of scale and scope. Microsoft has been able to develop core competencies resulting from collective learning in the organization, which can come from coordination of diverse production skills or the integration of multiple streams of technologies.

In Microsoft’s five-year financial overview, profits have been steadily increasing. The stock price increase tells potential investors that the current shareholders are willing to buy Microsoft’s stocks than selling it. This shows that the shareholders believe that the company has a promising future, which will open doors to new innovations and

Micosoft was founded on 4th April 1975 by Bill Gates & Paul Allen and is headquartered in Redmond, Washington (USA). The company provides employment to more than 89000 people. Microsoft recorded revenues of $62000 million in the financial Year 2010 (Microsoft, 2011).