Microsoft - Strategic Management

5346 Words Nov 3rd, 2010 22 Pages
Company --Microsoft

SM Assignment

9/6/2010

Kuldeep Singh – 930, Lalit Kumar Vimal – 931, Harsh Nigam – 924, Arpan Jain - 913 , Ashish Sharma - 915

Contents

Introduction 1
Analysis of Microsoft Annual Report – 2009 8
Industry Analysis for Software Industry 10
Internal Analysis 12
Microsoft Corporate Governance: 14
Bibliography………………………………………………………………………………………………………………………………….….17

Introduction
Overview
Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop
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Both Office and Windows became dominant in their respective areas. Novell, a Word competitor from 1984–1986, filed a lawsuit years later claiming that Microsoft left part of its APIs undocumented in order to gain a competitive advantage.

Microsoft’s Vision
"Our vision is to create innovative technology that is accessible to everyone and that adapts to each person's needs. Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities."
— Bill Gates (Founder of Microsoft)

Microsoft’s Mission
"To enable people and businesses throughout the world to realize their full potential"
Microsoft considers its mission statement a promise to its customers. Microsoft delivers on that promise by striving to create technology that is accessible to everyone—regardless of age or ability. Microsoft leads the industry in accessibility innovation and in building products that are safer and easier to use. Accessible technology is particularly helpful for individuals who experience visual difficulties, pain in the hands or arms, hearing loss, or cognitive challenges. In USA, among adult computer users; one in four users has a vision difficulty, one in four has a dexterity difficulty and one in five has a hearing difficulty.
Values: To fulfill the mission, a company requires a clearly defined set of values. Values that guide Microsoft's operations are:
 Integrity and honesty
 Passion for
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