Microsoft's Surface Line

It was stripped of the start menu, and the old interface was redone. It now featured tiles and live tiles, which automatically updated to notify you with information, such as important dates and social media updates. Support was now introduced for smartphones and tablets, with many touch features. Windows 8.1, in 2013, was a needed update to Windows 8. It brought back the start menu, and you could again choose to boot the computer to the desktop. For the mobile version of Windows 8.1, it showed off Cortana, a digital assistant much like Siri from Apple. Windows 10 is the most current version of Windows, being released in 2015. Users of Windows 7 through 8.1 can upgrade to 10 for free, a first for Microsoft. Cortana is now supported on the PC, and it also introduces Windows as a service. It moves away from big releases, opting instead for frequent, automatic

Surface is by Microsoft, and its operating systems is Windows 8.1. It came out on June 2014. IPad is by Apple, and its operating systems is iOS 7. It came out on November 2013. With Windows 8.1 pro, you can run start screen and also Windows Store, so you can apps. In Windows Store, you can get any old Windows desktop apps. For iPad, iOS 7 is same as in iPod or iPhone. If you buy Surface, it only comes with Wi-Fi. Unlike Surface, iPad come with Wi-Fi +LTE models as well. LTE is short for long term Evolution. LTE is able to Provide significantly faster data rates for both uploading and downloading. With Surface, you can get 64 GB, 128 GB 256 GB or 512 GB. With iPad, you can

However, at 2015, the product will have reached shakeout stage, and it will have increasingly declining new customers. When the price is lowered to $420, and R&D for the product lowered to 25% then, the tablet will perform better than its competitors in the market. At this time, the total sales will be 1, 371, 992 in 2012, and 2, 316, 675 in 2013. However, according to SLP 3 that would mean that the company would have to reduce the production volume to achieve default run profitability.

Apple’s introduction of the iPad in 2010 was met with excitement. Sales for iPad tablets rocketed to over 250 million units sold by 2015. Apple is known as an innovator of new ideas and products; from being the earliest producer of widely used personal computers, mp3 players, cell phones, and smartwatches. Apple, with the iPad, was the first company to successfully mass produce and sell consumer friendly tablets. Every generation of the Apple tablet has brought new technology and innovation. The original iPad when introduced could take photos, play movies and music and wirelessly connect to the internet. Using the high visibility of its brand name the company plans to sell its 9th generation tablet, Ipad Pro, next month to a hungry consumer audience.

n. Customer Value Proposition – There is still a large customer base, and Microsoft prides itself as being able to add value to people’s lives. Especially with the success of the Xbox console, which allows entertainment assets to be developed within the company –

Over the years, Microsoft has primarily focused on developing software. However, since it has seen a drastic decrease in its revenues and popularity, it has introduced a change in its focus. There have been some major changes within Microsoft Corporation. A change, which involves expanding and branching out into producing hardware like Xbox and Surface tablet. It has also ventured into Skype, MSN, Bing and Windows Phone. Venturing out into these services has helped Microsoft bring a change to its long established image of just

Though the Apple iPad was targeted primarily for the consumer, it is being ramped up to a more stable environment, the IT enterprise or corporate market.

The originality of computer can be never beaten by tablet computers. For instance, a computer can print letter whenever we want and just with one click is enough and connect to printer by ports. While, not all tablets computers have infrared rate to access the printer. They have to go manual way. Tablet computers are well suited to use social network, use apps and browse online. If require to type letters or perform more complex task, computer functions more needed. The computer tablets only adaptable easily for new technology for travelling salespeople with consider the short term

It was a very challenging task for Steve Jobs to convince people to buy iPads. And it should happen in such a way that it does affect the sale of other Apple products. It must be placed in between Laptops and Smartphones and must have functionality of both and at the same time some unique feature of its own.

For a new entrant to topple Microsoft from its position, it needs to have humongous software experience, customer loyalty and brand credibility. Unless one presents a radical invention that changes the way world works, it is very unlikely to disturb the business of Microsoft. There are relatively newer companies that have found a niche in technological ecosystem because they offer a subset of services provided by Microsoft, but in better and more features for same value of money, although they are in no way closer to being a threat to Microsoft's existence.

Although the rest of the competitors are quite strong and Microsoft Nokia enter in the market with strong position of compatible to desktop PCs operating system, still company has sustained its policy of low prices in smartphones. Microsoft and Nokia launched its first smartphone range that holds integration of Microsoft was with Lumia range that suits to those customers who easily operates Microsoft and for that reason, they don’t feel any difference in operating this smartphone. Hence, there is a competitive advantage for the company specifically for those customers who don’t want to use complex operating system and are fond of Microsoft that is why Microsoft comes together with the Nokia to make such smartphone that holds operating system of Microsoft that would play role and effect of desktop PCs along with the

Evaluating this twenty year change is one of the tougher things to do, because this time was jam-packed with many upsides but just as many downsides. The general public of Windows users has responded well to this total makeover of Microsoft Windows. A select few may say they strongly disliked the new and improved Windows, probably Apple backers, but that does not speak for the majority of the public. This new operating system dramatically changed the productivity of Windows. It was a positive change in productivity that allows for optimal use of the computer at all time. The new features added to Windows 10 have made the Windows experience more enjoyable. The Microsoft Windows users really enjoy the new feature of applications. It makes the it feel as if you are using a phone instead of computer. Were all of these new features worth it? This is a major question that I 'm sure Bill Gates asks himself everyday. The cost to make all of these necessary changes was sky-high, more than likely forcing the cost line above the revenue line for Microsoft. Windows 10 has been downloaded on 67 million computers, which is is significantly higher than Windows 95’s 7 million. However, the number of computers worldwide has gone sky-rocketed, so that 67 million is a relatively low number. When one examines the change in its entirety, you will find that the cons of the change significantly outweigh the pros. Meaning that if

Microsoft Company makes poor decisions on acquisitions and investments. The company also has a high dependence on manufacturers of

Tablets can be a very useful tool. They offer a sufficient amount of processing power and the are rather easy to carry. For some people, they are even able to replace sound and image editing software used on desktop computers. However, tablets have a few downsides. Tablets have considerably less processing power than their laptop and desktop counterparts (Tablets Vs. Laptops: Questions to Consider).They are also prone to a short battery life after a year or two of use.

Windows 8 has flaws such as a complicating ribbon toolbar added to Windows Explorer and a Desktop that works awful via touch. It was intended to be used with touch screens. If a touch screen is present it assumes that a keyboard isn’t which leads to faulty metro features such as searching for an application by typing in the start screen.