Mid-Cap Case

Satisfactory Essays
1. Target segment (s) IDFC launched various schemes with different investment objective and to cater different needs of customers. For example, IDFC premier equity fund to cater customers who are looking for long-term investment and capital growth. As this scheme’s investment objective is moderately risky, age group of 25-40 is ideal target market segment with moderate to high appetite of risk. 2. Key need addressed As this mutual fund is ideal for long-term investing and invests in mid-cap companies, greater long-term growth with high risk-return is addressed by this mutual fund. 3. Key benefits highlighted in communication Ad message is “If you seek a portfolio
Get Access