Mike Air Max 1 Research Paper

I Think Jordans are good shoes. Jordans are good shoes because they have a lot of different varieties , the styles/varieties are basketball , running and some cleats. The supporting of the jordan shoe make them comfortable because they secure your ankles from sprains, pain and other bad things without ankle support shoes.

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

Best for- The basketball player who depends on defense who places emphases on the lightweight ability of the sneaker rather than the look of it.

It all started with a Jumpman and a swoosh, it was more than just a shoe it was the start of a culture. What most people look at as just a shoe to protect their feet has a story behind it and a deeper meaning to me and many others than “just a pair of shoes”. Don’t put on a pair of shoes unless you know how to wear them right. For every pair I own I could explain the troubles I went through and the people I met to get each sneaker. The best feeling was opening that fresh shoe box and taking out that paper wrapping. Putting on each new pair of sneakers is like taking a breath of fresh air each pair crisp as bacon. I am one among many sneakerheads, people who love to buy, sell, trade, and collect rare shoes. There is a culture, lifestyle, and history behind sneaker collecting. Most people would think dropping hundreds if not thousands on a pair of shoes is crazy but I believe sneakers are essential.

The famous basketball shoe Air Jordan’s, are the number one shoe bought by consumers. The Air Jordan shoes originated from no one but the basketball star Michael Jordan. His shoes not only were a hit on the court, but also shortly became a fashion statement with years to come. Jordan took his skill on and off the court to further his business with his shoes.

There are other footwear’s that provide the same level of comfort and satisfaction such as the shoes designed by Nike, Adidas, Bata etc. as well as sell at a competitive price.

These shoes are nice because if Kyrie Irving can grip the floor with these, I bet you can do it too. He is a crossover machine. Only shoes with grip can resist you from falling. If you can't decide between other shoes, I recommend these to you. You won't regret your choice if you choose these.

6). This strategy is a major component of Nike’s business strategic level plan. In applying this strategy, Nike has attained a great deal of consumer insight, which it uses to offer uniquely designed premium products to the athletes. Still on product differentiation, Nike focuses more on research and development at a greater level. These unique features to Nike, have transformed the competition levels in this competitive industry, leading to a trend of a paradigm shift in the market. Most consumers opt for Nike branded sports products and apparels, at the expense of the other brand names.

That makes Nike very happy and proud for possessing this franchise of shoes. 25 years is just the beginning of this franchise, we hope for more successful and full of proudness years. Air Max reinvented and still rises. The next years will be the next hope for us to be based on this franchise and move on to expand it. We live in the world of the economic crisis but Nike supporters show that they will support us until the end, we are grateful to them and we tell them that this 25th year will be the start for something

Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.

“The sneaker culture is rising’’, more and more people every day is wearing nicer and nicer sneakers. And the resellers, value is getting higher. One of the cons of buying nice shoes is that some people sell fakes. Adidas and Nike are one of the biggest and most awarded sneaker companies out there due to such a nice job of sneakers. And one of the sneakers that is keeping everything alive is Jordans. Jordans have been a big hit ever since they came out, due to Michael Jordan's fame as a basketball player.

Many individuals can say that Air Jordan 1’s should be worn for only style but others say it should be worn for basketball. The people that know about the Jordan brand know that the shoe that is advertised is for basketball not style but others beg to differ. The reason for others saying this is because they think the shoes look better off court rather than on court. There is more reasons than looks for example, freshman Sebastian Agusta says, “The shoes when I wear them on the court tend hurt my feet but wearing them on special events feels better for little amounts of time.”, also when freshman Jorge Canals he responded with, “The shoes are a good look but I rather

The Nike Air Force, currently branded as the Air Force 1 sporty shoe is produced by designer Bruce Kilgore. This was the initial basketball shoe to utilize the Nike Air expertise. This shoe is accessible in low, mid and high top.

Active amateurs and people from upscale market are concerned with low risk of injuries and better performance. Product can be viewed with light weight and cushioning technology. Air Max a renowned running shoe by Nike, specially designed to provide the ultimate in impact protection — reducing shock and distributing pressure, best characterizes the product. (www.footlocker.com/searchresults/keyword:nike+air+max/)

Nike uses a price skimming technique for some of their sneakers like the ‘Air Max’. They set up the sneakers at a high price only to lower the price as time goes by. New