Miles And Snow's Strategic Typology

Home Depot’s business-level strategy would be classified as a low-cost strategy without focus utilizing Porter’s typology framework. This conclusion was reached

Lowe’s is the 14th largest retailer in the United States and is presently planning aggressive expansion, opening a new store on average every three days. Lowe's revenue growth is primarily a function of penetration of the market increase resulting from a burst of new locations instead of the same store sales. Although Lowe’s has grown tremendously, it remains half the size of Home Depot and has serious debt burden that increases its risk level drastically. Lowe’s is Home Depot’s largest competitor because both companies have the same products, services, and enormous warehouse formats. In this major retail market Lowe’s and Home Depot stores go toe

The one quality that puts Dollar Tree ahead of all other dollar stores is that it actually sells all of its products at one dollar. It does not matter what the product usually sells for or what it should sell for, because Dollar Tree’s business works in a way that makes them capable to sell their products at the simple price of one dollar. Because of this unique aspect, we will focus a large portion of our advertising on that message. Consumers can do all of their shopping at one low price, and in return, receive quality products which satisfy their needs. Our advertising will give off the personality of the average working family. Dollar Tree is not a fancy store and that is certainly not the image that our advertising will convey. We want people to be able to relate to Dollar Tree and have the feeling that shopping at our stores is like shopping at a Walmart or Cosco, but cheaper and less of a hassle.  It’s the one stop shop for all of your family needs.

If we analyze Dollar Store, we will see that it has established over 140 stores across Canada since its inception in 1998. As it has been considerably increasing its market reach across Canada; they are considered a direct competitor to Dollarama. On the other hand, Great Canadian Dollar stores are extending their reach in eastern Canada. Additionally, they are very present in the community by offering both charitable and communal support. At last, Dollar Tree is a growing chain of discounted retail stores in the United States. It operates over 4400 retail stores in 48 states of the US and in Canada. Thus, they are ready to expand their customer base into Canada. Also, Dollar Tree offers a much broader range of products compared to Dollarama, for example frozen foods and dairy items. As such, there is a very high competition in the discounted retail stores industry. However, in such a high competitive environment, Dollarama is still able to open over 150 stores in the past four years only. Also, considering their stock trend, their share price had increased from 25$ to 56.90$ per share in only one year. That represents a growth of 128% in a single year. We can conclude that their shares are in demand in our current market environment. Thus, we can assess that they are very well positioned in today’s competitive environment.

Our group performed an analysis of Dollar General’s external and internal environment, which included a Porters Five Forces breakdown. Those findings as well as analysis on the company’s financial statements formed the basis for our recommendations. We considered several alternative growth strategies for Dollar General to implement. Those strategies are, international expansion, continued domestic expansion, internal improvements, extending services, and taking the company private. We concluded that the most beneficial direction for the company is to go private thereby relieving pressure to meet short-term objectives. We also believe that Dollar General can

Family Dollar’s retail strategy will work in both good and bad economic times. The company’s mission: is to provide our customers with a compelling place to shop, our team members with a compelling place to work, and our investors with a compelling place to invest. Our vision is to be the best, small format convenience and value retailer serving the needs of families in our neighborhoods. (Family Dollar 2012 Annual Report) During the economic downturn, Family Dollar reevaluated the company’s goals. One of the goals the company will be refocusing on will be to build customer

Pearce, J. A. & Robinson, R. B. (2013). Strategic Management: Planning for Domestic and Global Competition (13th ed). New York, NY: McGraw Hill.

Dollar Tree where everything is a dollar! There are a lot of dollar stores out their but none of them compare to Dollar Tree. While the Dollar Tree does have some competitors there are very few. Competitors include little hometown dollar stores, Dollar General, Family Dollar and 99 Cents Only Stores. Everything in Dollar Tree is priced at or below $1. The store was founded in 1986. There are over 5,100 Dollar Tree stores in the United States and in the District of Columbia and approximately 180 in Canada (History of Dollar Tree, Inc.). Most Dollar Trees are located in busy plazas and malls, because of the heavy flow of trafic (History of Dollar Tree, Inc.).

Dollar Tree, Inc. is an American-based chain of discount variety stores, selling every item for one dollar or less. The company’s headquarters is in Chesapeake, Virginia and operates more than four thousand stores throughout the United Sates (DollarTree, Web). Its stores are supported by a national logistics network of nine distribution centers. The enterprise operates one dollar stores under the name Dollar Bills and Dollar Tree. The Enterprise also operates a multi-price-point variety chain under the name Deal$. Dollar Tree company competes in the low-end and dollar store with the national chains Big Lots, Dollar General, Family Dollar together with other regional stores like Fred’s and Mary, 99 Cents Only Stores and many other independent dollar stores nationwide (Adam, 2011, Web).

The Dollar Tree Cooperation provides inbound, import, domestic transportation and outbound transportation services to 48 locations in the United States and five locations in Canada (Dollar Tree Inc., 2014). Using 10 distribution centers, the Dollar Tree is

In 2015, Dollar Tree finalized its acquisition of the Family Dollar brand chain (Thomas, 2015). Per Thomas (2015), the combining of these two brands will give the organization more than 13,000 stores in 48 states and five of the Canadian provinces and allow them to be a multi-price point retail chain. Dollar Tree CEO Bob Sasser was quoted as saying “This is a transformational opportunity for our business to offer a broader, more compelling merchandise assortment, with greater value, to a wider array of customers” (Thomas, 2015). Another change that has been noted is that the size of the Dollar Tree stores is getting bigger. They are placing themselves in stores with more square footage so that they can offer more products and incorporate food items into their offerings. Even with combining of the two brands and expanding their store size, Dollar Tree corporation is still facing

Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

Dollar  Tree  Logis-cs  and   Distribu-on  Center  Decision   Dollar   Tree   •  Main  merchandises:   –  $1     –  Consumable  merchandise:  candy,  food,  health  and   beauty  care,  house  wares  (paper,  plas-cs,  chemicals)   –  Variety  merchandise:  toys,  durable  house  wares,   giCs,  party  goods,  gree-ng  cards   –  Seasonal  goods:  Easter  baskets,  summer  toys,  lawn   and  garden  equipments,  Halloween  and  Christmas   goods   40%  imports,  7%  closeout  items,  rest  domes-c  vendors   Dollar  Tree—Opera-ons  Competency   •  What  are  the  opera-onal  priori-es?   • 

Over the last several years Dollar General has seen great success with the strategies currently in place. With potential changes in the economy and some situations presently in the company Dollar General must plan for the future. This memo was put together to identify our strengths and weakness, analysis the external factors of the company, and find options for the future. The options of where to invest our time and effort are; Geographic expansion within the U.S, Improve Merchandising Productivity, and Expand into Services. The recommendation chosen for the Dollar General was to pull back slightly on the current plan of expanding through building

In the text, the author mentions the similarity between Miles & Snow and Porter’s generic typology where the “prospector model in Miles and Snow emphasizes differentiation and the defender business typically emphasizes low cost” (Parnell, 2014, p. 197). Porter’s generic typology has both differentiation and low cost considerations in the model with the focus being based on economic conditions and economic influence. In light of the similarities, the difference between these two business strategies are set in their core beliefs and concepts. Miles and Snow present their four models from a “philosophical” approach to business strategy and display the models benefits through real time explanation. Considering the four conceptual strategies “prospectors, defenders, analyzers, and reactors” the first described as “prospectors” follow “a dynamic uncertain environment and maintain flexibility”, additionally prospectors are known to lead and thrive as a “first mover” (Parnell, 2014). Prospectors tend to not like their environment to change but channel their creativity to design new products for their business. The Porter’s generic typology that is similar is the aspect of product uniqueness or unusual products known as “differentiation strategies” (Parnell, 2014, p.184), and based on the aspect of specificity. In the article, “Strategy Choices of Potential Entrepreneurs” the author explains the benefits of Porter’s three generic models and states that many entrepreneurs employ