Miley Cyrus 's Brand Identity Essay

To begin with, Miley Cyrus has made a lot of bad choices in her life. There has been numerous reports that she admitted

In Cinderella Ate My Daughter Peggy Orenstein examines the triumphs and pitfalls navigating raising a daughter, in today’s mixed message world. From peer pressure and the need to fit in today’s society, young females have commercialism forced at them at every turn and in very clever ways. Doll creators have been pushing the boundaries of good taste with each new season launch. When the more “mature” actresses at the age of 17 feel the need to do something drastic to remove them from the wholesome image created for by company executives, mothers and consumers feel betrayed, and yet then we need to have a dialog with our kids as to why just last month Miley Cyrus was wonderful but now she is not okay for the viewing household.

In 2009, the wild child that we all know today, Kesha, came onto the pop scene competing with the likes of Britney Spears, Katy Perry and Lady Gaga, some of the biggest names in pop music today. Her debut single “Tik Tok”, has achieved great accomplishments including ruling the Billboard Hot 100 chart for nine consecutive weeks and eventually becoming the number one song of the year. Kesha did not stop there; later on in 2010 she released her debut album “Animal” which became the first debut album by a female artist to debut at number one on the Billboard 200 Albums Chart since Leona Lewis’ “Spirit” in 2008. The starlet went on to release another number one hit “We R Who We R”; by then Kesha seemed to be an unstoppable force in pop culture.

One of the most popular teenage entertainers ever is warping the minds of our youth. Appearing on television commercials, MTV videos, many magazine covers, and the radio, Britney Spears is taking control of raising today’s children. Her perfect looks and sexual appeal have mesmerized young viewers. Children and teens strive to be just like her. Although some people allow their children to idolize Britney Spears, I now see that she is an inappropriate role model for her targeted audience of five to thirteen-year-olds.

To illustrate, many still remember Miley Cyrus as the sweet pop-star and down to earth character from her role as Hannah Montana on Disney Channel. At some point many fans believed that the personality of Miley Cyrus corresponded to her role on Hannah Montana. In her authentic interviews and encounters with

Miley Cyrus can easily be explained through the eyes of Sigmund Freud, the father of Psychoanalysis. Freud was the first to develop the “talking cure”, in which one makes their unconscious thoughts, beliefs, and motives, conscious by means of catharsis, or a free discharge of emotions. In this approach, it is thought that our behavior is a result of our unconscious motives. Therefore, psychodynamic therapy bases its treatment of mental disorders on the relationship between the unconscious and conscious mind. After working with many different people, Freud came to the conclusion that repressed memories, fears, and emotions stored in the unconscious mind must be brought to light to the conscious mind, in order for them not to manifest themselves through symptoms. The key internal mechanism for change here is insight of how the unconscious thoughts influence their behavior.

In today’s popular culture a big topic of discussion is pop singer, Miley Cyrus. She was a former star on Disney Channel’s Hannah Montana and now we have all seen her transformation from a girl to a woman. To avoid fading away like many other celebrity teen stars as they aged, Miley decided to reinvent herself as an adult musician by pushing the limits. Many people only see Miley Cyrus for her unadulterated VMA Performances and her frowned upon behavior, which most individuals don’t care to get to know. There is another side of Miley that has made a huge impact on society and has reached new levels in giving back to the community. Miley has dedicated herself to feminism, improving society’s image of women, leading the fight against LGBTQ discrimination, charity work, and using social media to expose societal issues.

To illustrate, many still remember Miley Cyrus as the sweet pop-star and down to earth character from her role as Hannah Montana on Disney Channel. At some point many fans believed that the personality of Miley Cyrus corresponded to her role on Hannah Montana. In her honest interviews and real encounters with fans, people connected with her innocence and deemed her as a suitable role model for girls

The singer that I will be discussing in this essay is Miley Ray Cyrus. Miley is one of the most influence singer and have a huge popularity around the world. It only included three simple scenes, which includes lyrics of a romantic relationship which is common in all modern pop music which makes it weak, and Cyrus

Branding the Nation by Melissa Aronczyk is a book which depicts the business of branding nations often done by governments through their diverse marketing strategies. Currently, governments are turning to marketing experts and advisors to help them in defining and marketing their jurisdiction. Public relations advisors, communication experts, and branding experts are consulted to enhance the image of a country for the sake of better international relations. This practice which started in the late 1990s has grown in popularity in many countries both developed and developing adopting the practice.(Location 535 of 5811) In Melissa Aronczyk’s book, the author examines the political, economic and social dimensions that have led to the legitimization

Miley Cyrus is usually in the news for misbehavior but no one ever takes account for all the accomplishments she has had in her life, the influential roles she has played and her involvement in charity. Every little girl's dream was to be Hannah Montana when they were little. Miley was 12 when she came to the audition of the TV series Hannah Montana (Cyrus). Miley got the leading role on the hit show Hannah Montana in 2004 (Miley).

Beyoncé dropped a surprise, self-titled, album with 14 songs and 17 videos! In this unique branding strategy the only promotion used are Beyoncé's undeniable talent and personal story. The question is, can everyone use “The Beyonce Brand” as a marketing tool? Many would say no due to Beyoncé's star power that seems to make millions untouched. Although, there are some key tactics we can take away from “The Beyonce Brand” in order to build billion dollar companies with strong brand loyalty, brand identity, and positive brand image. According to, “BEYONCE. THE WOMAN. THE LEGEND. THE BRAND.” by Tara Urso, “the Beyonce brand is strong, tells a story and reaches its audience emotionally –– three qualities of any successful brand.” As an entrepreneur,

In the one-hour documentary, Miley: The Movement, pop sensation Miley Cyrus grants viewers extraordinary access into her exuberant and spirited life as she ascends to the top of the iTunes chart with her album Bangerz. As a teenage Disney princess, Miley accumulated millions of devoted fans; now, just a few years later, Miley’s suggestive music videos and public displays have permanently replaced the blond wig of her childhood image with an original and controversial persona while at the same time embracing her passion: music. Whether in the studio alongside Britney Spears, preparing for an unforgettable Video Music Award performance, or on set of her latest music video “Wrecking Ball,” Miley radiates confidence throughout her progressive

I am currently working in my first retail job, which is Victoria’s Secret. I have been working there for about ten months now and in my time there I have learned a lot about selling, customer service, and their point of sales system. I have learned about the job very quickly and excelled in my time there and I was offered a full-time position. There are around 200 or so employees at my job, almost 20 of them being managers and about 15 being supervisors, so the regular employees have them outnumbered. Our company has an open door policy and also an ethics hotline, they are very serious with the way that they treat their employees. This is a company that I have liked since around 2006 and I can remember how excited that I was the first time I shopped there. I never knew that one day I would be working for one of the largest companies in the world, and I am so proud to say that I do.

Before launching a product or marketing a message, many ideas for brand identity, such as artistic logos and clever jingles to draw in the consumer and become memorable, stay on the presentation board in the marketing executive’s office. For the wildly successful product marketing that basks in a near cult following, such as Coke, Apple, or McDonalds, there are the utter failures such as the Gremlin, the Susan B. Anthony dollar, and numerous spin-offs of successful television shows. Therefore, when OfficeMax Inc. launched Elf Yourself’, an interactive holiday e-card on its website in 2006, its success took everyone by surprise. Thacker, an OfficeMax marketing and advertising executive admitted, “When you think of holiday shopping, you don’t think office supplies” (Colorado State University Global Campus, 2014).The following discussion focuses on the objectives, timely launch, and how OfficeMax reached their intended target with the surprise hit of the 2006 holiday season. This popular marketing campaign is a perfect example of everything going right at precisely the perfect time.