Military Base Personnel and the Use of Samsung Wireless Phone

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Military Base Personnel and Use of the Samsung Wireless Phone Objective The objective of this study is to investigate the use of the Samsung wireless phone among military base personnel. Introduction This study intends to examine the use of the Samsung wireless phone among military base personnel and to determine their satisfaction with the use of the Samsung wireless phone. Methodology The methodology used in the research is of a qualitative nature and will involve the use of the instrument of a questionnaire devised to ascertain the level of satisfaction of military personnel with the use of the Samsung wireless phone Literature Review In a May, 2005, report Samsung was reported to hold the place for the wireless phone manufacturer whose devices consumers are most likely to purchase during the next 18 to 24 months for four years straight and was reported by the American Customer Satisfaction Index (ACSI) study to be the leader in customer satisfaction among cell phone manufacturers for the second year in a row. (Sprint Users, 2005, p.1) In a recent report by Bloomberg Business Week on May 21, 2013 that Apple Inc.'s iPhone "lost ground to Samsung Electronics Co. and Google Inc.'s Motorola in an annual study measuring the satisfaction of consumers"¦" (Moritz, 2013, p.1) The report states that Samsung has witnessed a "surge in demand for its devices." (Moritz, 2013, p.1) Samsung is reported to have "climbed 7 percent to 76 from 71." (Moritz, 2013, p.1) According

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