Military Use Commercial Airlines For Leisure Travel

Finally, the TSA's cumbersome and invasive screening process hurts the air travel industry. A 2010 poll showed that 35% of travelers said they plan to fly less, many citing the TSA as the reason[7]. Another survey in 2008 found that air travellers avoided 41 million trips due to perceived problems with the air travel system. This avoidance is estimated to have cost airlines $9.4[8]. The tourism industry is one of America's biggest industries. In 2010, the tourism industry

According to Greyhound, it takes a total of sixty-five hours to drive from New York to Los Angeles by bus with no transfer (“Choose your outgoing trip,” 2016). The same trip with Southwest Airlines takes approximately eight hours (“Select Departing Fight,” 2016). In 1971 Southwest Airlines became an official airline company when they won a U.S Supreme Court ruling and purchased three Boeing 737 (Thomas, Peteraf, Gamble &Strickland, 2016, p. c-341). As of 2014 Southwest’s fleet has grown to an astonishing 665 aircraft that recorded 902 thousand flights in 2013 (Thomas, et al., 2016, p. c-341). By evaluating Southwest’s industry maturation, strategies, their success in the sector it will be possible to make recommendations for Southwest 's future growth.

United Airlines the largest airline company in the world and it is the fourth largest airline in the United States. It has more destinations than any other airline and was rated the most attractive airline by Fortune magazine. United was founded on April 6th, 1926 and commenced operations as an active airline on March 28th, 1931. United Airlines headquarters are located within the Willis Tower in Chicago, Illinois.

In World War II United had trained ground crews to modify airplanes to use as bombers. They would aid in the transport of materials, mail, and passengers to support the war effort. After the war United had benefited in many ways, such as the pressurized cabin system to fly over the storms or bad weather, which helped them expand the customer demand for air travel. This would have also been the time period where Pan American Airways would have established the Tokyo hub that was later acquired by United.

Recently, United has shifted its focus to business class and first class passengers. Characteristics of these two target groups include: booking flights on short notice, traveling on weekdays, paying full fare, and opting for the premium class. These travelers place less importance on price and tend to purchase based on service, schedule, mileage awards, food, seat comfort, ease of connections, direct airport services, and relative distance to connecting flights.[v]

In the world, there are many airline organizations and each company has different strengths and weaknesses. Among all airline companies, United Airlines is one of the famous company in the United States. Its mission is to become “the airline customers want to fly, the airline employees want to work for and the airline shareholders want to invest in (“Corporate Fact Sheet”, 2010).” It seems like the company is on the right track to operate itself based on the mission statement. According to TheStreet.com (2016), however, United Airlines is selected as the worst airline in the United States.

Small business customers and leisure travelers were the ones benefited the most from American’s new fare structure. Previously, small business customers who does not have the power and volume to negotiate with airline companies for discounted deals had to pay higher rates for first-class or coach tickets. American’s new cost structure reduced the full coach fares which allowed small business customers to purchase flight tickets at cheaper prices more conveniently. Leisure travelers, unlike business travelers, have more flexibility in terms of travel dates, thus allowing them to take advantage of the advance-purchase discounts and Saturday-night stay discounts under the new fare system.

The Airline companies now a day are mainly depending on marketing to attract new customers and to maintain sustainable relationships with them by promotions, Rewards and Loyalty programs.

United Airlines has a global route network making it one of the world’s busiest airlines. They make flights to Asia, Africa, Latin America, Europe and Australia. There are daily flights to many parts of America. In total, United Airlines has 352 airport

In the airline industry, the two major market segments that can be readily identified are, (1) the Business travelers and (2) the Leisure traveler. This two segments to a large extent help airlines decide where to focus the first segment is driven by high ticket prices which helps airlines maximize the airlines yield

The airline industry is greatly influenced by the the travel and tourism trends across the globe. The World Travel and Tourism Board states that the the level of tourism is likely to grow even as the years progress. The growth in the level of tourism is expected to grow at a level of 4.5 per cent annually. This is expected to continue upto 2017. Thus the organization should fully prepare it self and take over the tourism market.

Although the airline industry is in the business to transport people from one place to another they could not function without those who keep the airplanes operating on schedule. The airline industry has become the major provider of public transportation for Americans traveling between the nation's cities. Scheduled airlines now account for 92%

Launched just 8 years ago, today, the Jetstar Group consists of a network of value-based air carriers that deliver high quality air passenger services for budget-minded travelers across Australia, New Zealand and the Asia Pacific region. Beginning with just 400 employees, the company currently employs more than 7,000 people and carries about 20 million passengers a year. To gain some insights into how the Jetstar Group achieved this impressive growth in such a short amount of time, this paper provides a review of the relevant literature concerning the air passenger industry in general and the business strategy used by the Jetstar Group in particular. A summary of the research and recommendations for this company are provided in the paper's conclusion.

Since the late of last century, the business model of low cost airline represented by Southwest Airlines has been spreading all over the world, has influence and changed the framework and development of the world airline industry.

* First of all people who go to an airline are because they have the need to travel, which the main feature is. Inducing the consumer or person, as their main need.