Milk Essays

Have you ever picked up the chocolate milk carton and read the nutrition statement on it? Better yet, have you ever compared it to the nutrition statement on the back of a can of Coke? Flavored milk is regular milk flavored with syrup to make the milk taste like chocolate, vanilla, strawberry, or banana. Flavored milk is regular milk flavored with syrup to make the milk taste like chocolate, vanilla, strawberry, or banana.

The 2008 film Milk is based on a true story about a political leader who desired to see a change in America, specifically the freedom of choice and speech towards homosexuals. The motion picture takes place after Harvey Milk’s 40th birthday and captures the rest of his life as he strives to convince America to let the gay community out of the closet. The movie portrays the historical activist very well, including the surrounding characters as well as the actual events that took place during his time in office.

In the fast paced world of today, advertisers have to keep up with the times. One of the best ways they do this is through the Got Milk ads. Milk is a part of everyday life and the advertisers for Milk show this through modern tactics and popular celebrities. By putting familiar faces on magazine ads and using interesting T.V. commercials, companies sell their products. The ways in which they sell the products is not by just stating that their product is good, they appeal to the human emotions, ethics and most of all what is logical. There are many ad campaigns out there that strongly target one area, such as your emotions, but the Got Milk advertisers campaign has all three of these factors.

The advertisement “I’d like to buy the world a coke,” Written by Bill Backer, and published in July 1971, is an illustration of how Bill Backer was able to effectively use rhetoric in the commercial “I’d like to buy the world a coke.” Bill Backer was able to show great use of rhetoric by using adolescents, and showing how Coke can bring the world together as one. The commercial “I’d like to buy the world a coke” was the most expensive advertisement used in the 70’s which can prove to the world that Coke spent a lot of money trying to show the world that equality is really important especially in 1971. When “I’d like to buy the world a coke” was made In 1971, it showed the significance of the message that was trying to be portrayed by Bill Backer Because In 1971 The United States was in the Vietnam War and there was a large amount of protest among adolescents. The commercial “I’d like to buy the world a coke” was a perfect way to show the world that war is not what the world needs, instead what the world needs is to create equality among the world and those signs are portrayed in “I’d like to buy the world a coke.”

1. What are the main themes, politically and socially, that are portrayed in the film?

The 1964 Lyndon B. Johnson’s Daisy Girl Ad sparked much excitement and emotion that still haunts us today. This ad was aired publically to the United States following the Cuban Missile Crises and during a time of political chaos from the upcoming 1964 Presidential Election. The advertisement itself was projected by Lyndon B. Johnson and his party at not only the voters of the United States, but also to Lyndon’s GOP opponent Barry Goldwater and his staff. I chose this ad because I remember watching it in the 8th grade and was intensely shocked when the three-year-old girl blew up in a cloud of atomic smoke. My emotions were on a draw string as I immediately was tugged from a happy state of emotion to a terrified one. This commercial by Lyndon and his staff conveyed one main purpose, and that was to entice the American voters to vote for him in the upcoming 1964 Election by using visual aspects, such as the young girl and nuclear bomb, and by incorporating the rhetorical appeal of pathos.

There is a part in the excerpt from a speech by Nikita Khrushchev that informs about the actions of U.S. developing an “anti-communism” slogan (Document 6). The two superpowers were definitely afraid of the other nation increasing in power and influence. They were both eager to spread and emphasize their own ideology and boost their national self-esteem, but also were desperate to denounce the opposing ideology and seek for opportunities to restrain the other power’s influence. Such slogans in U.S. were created for the sake of containment. Containment is defined as the action or policy of preventing the expansion of a hostile country or influence which was the USSR in Cold War seen from the perspective of U.S.

Propaganda used to induce terror included posters, political statements, and comics. One such comic was Is This Tomorrow?, a popular dramatization of the Soviets and of communism(Document 7). By depicting the Soviets in such a violent, authoritarian light, it spread anti-communist feeling among Americans, and attempted to prevent any Soviet sympathizers. In the Soviet Union, a secret speech made by Nikita Khrushchev to the closed session of the Twentieth Party of Congress denounces capitalism and fights against the anti-communist campaign(Document 6). The Secret Speech was a counter to recently made anti-communist organizations, and reinforced the Soviet Union’s own ideals, while countering the US’s arguments for capitalism. Through the use of past faults and militaristic policies, Khrushchev argues that the US’s attempts at peace were false, and only a front for their true intentions. This effectively promoted terror and anti-capitalist feeling among Soviet Congress. It gave strong reasoning to fight back against Americans, as it instilled fears of a capitalist overtake, and the need for preservation of the

During Cola Wars, a critic from the Onion, which is a satirical website. The Onion makes a reference to the Cold War, but it is about the Cola Wars, this is a written article,” Ad Industry Veterans Honored With Cola War Memorial,” discusses. The purpose of this article is to criticize those who make simple, unimportant things become an over exaggerated situation when there are bigger problems out there. The intended audience is for those who make irrelevant things bigger so he uses emotions and client testimonials. The attitude towards the audience is mocking the audience and burlesque which these both things are satirical. Therefore, the Onion uses the rhetorical devices of client testimonials, distortion and hyperbole.

“Ads implied that if you bought a war bond your sacrifice was on par with that of the man in the front lines.” (74) The US government and industry played on Americans’ sense of patriotism in order to get them to support the war or buy their products. However, “Advertising had inherent problems as an educational tool. It is by nature emotional, rather than intellectual; it sells feelings rather than ideas.” (73) Government propaganda and business advertising were not the only factors in forming the inaccurate myth of the Second World War. Hollywood made films where “people get blown up with their clothes and fall gracefully to the ground” (100). Through the realism of motion pictures, such as 1998’s ‘Saving Private Ryan’ and 2001’s ‘Pearl Harbor’, Americans were falsely led to believe in a glorified war.

Harvey Milk said, “If a bullet should enter my brain, let that bullet destroy every closet door.”(Aretha 83). Harvey Milk was the first gay politician that moved people’s hearts. He changed the way people thought about gay people back in the 1970’s. Defending homosexuals from criticism, he civilized them with the people. Since the background of homosexuality was harsh which affected Harvey Milk’s early life, he took the action to process of becoming civilized as an officer, and he left many legacies.

the woman is doing all of the cooking. Why is she the only one in the

Disarmament was a big idea as Open Skies asked for flights to freely navigate foreign territories to simply to create a sense of safety in regards to the acquisition of weapons (184). The United States wanted to appear to its people like it was opening it’s skies for transparency, but ultimately it seemed to be using this program as an excuse to spy on enemy territories. The Atoms for Peace program was an attempt to normalize atomic weapons among the American people (160). It sought to make them less fearful of weapons and calm the world’s fear. This program helped keep the atomic bomb in the forefront of people’s minds, which ultimately kept the Cold War alive. The People’s Capitalism campaign became one of the most blatant forms of domestic propaganda, although it was directed at foreign audiences (272). It highlighted the benefits of capitalist production and the benefits that all citizens enjoyed because of it

Propaganda played a major role in the Cold War. In a 1947 comic book, the idea of the future was depicted as, “Communists infiltrate nearly every aspect of America, including subverting the Speaker of the House, before assassinating both the President and Vice-President...” (Document 7 caption) while showing chaos and crisis under communist rule. The cover of the book shows a frantic disarray of people screaming and a burning American flag, implying the damage Soviet Union will bring. The comic book sent a message to Americans that communism will bring horror, murder, and utter chaos to the US if allowed to spread and take over

The Success of the Got Milk? Campaign Judging from the results of studies milk has a lack of portability, not enough flavour variety and not thirst-quenching or refreshing contrary to what sodas can bring. Moreover, one of the weak points was the lack of advertising. Admittedly milk is linked with other daily food products such as cereals or cookies, everybody knows that milk is good for health.