Milk and Dairy Products

1637 Words7 Pages
Advantages: Domestic market Vinamilk is the leading enterprise in Vietnam in manufacturing milk and dairy products. Vinamilk holds 39% of the market share nationwide. The company has more than 220 distributors in the distribution system and over 140,000 outlets in Vietnam. Besides, our products are sold in all systems of supermarket nationwide. Competition advantages We believe that our success up till now and our prospects of future development are based on the combination of the following strengths: • The industry leader position, supported by good brand building strategy • The diversity of products • The wide distribution network • Stable relationships with suppliers to ensure high-quality milk • The ability to do market…show more content…
This division liaises with the marketing division, which updates the company with current consumers’ trends and preferences based on findings from market research organizations. We believe that the ability to develop new products according to more and more high-demanding tastes of consumers is one of the key factors which lead to our success and plays an important role in the growth in the future. With our effort to develop our products to meet the latest trends, we have actively engaged market research companies to study the trends and sales activities, consumers’ feedback and media related to the food and beverage field as well • Good management team, proven by the business results Vinamilk has been managed by a team of enthusiastic and experienced staff members. President Mai Kieu Lien has 30 years of experience in the milk field in this company and has played a key role in the growth and development of the company. The marketing staff is directed by Mr. Tran Bao Minh, who has 10 years of experience in marketing and brand building in beverage industry and who is credited with having restored the brand image and having conducted a product revolution. Other senior management members have averagely 25 years of experience in manufacture, distribution and sales. We also have a strong junior management staff to assist the senior staff and to make a contribution to the development of the company with their young age and enthusiasm as well. •
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