Millenial Case Study: Whistle Sports

The NHL is a niche sport in comparison to the NBA or NFL in the United States and hence, the demographics for NHL are slightly different in comparison to NBA or NFL. The NHL is predominantly watched by males with a median age of 46 that make up for 61 percent of the NHL fans in the middle to upper-class echelon in the United States. In Canada, NHL is the most dominant and gender equal sport. Young men are the main target audience for NHL, but women make up nearly the same part of the audience as men.

Popularity in Canadian Football has also grown in large part due to its many differences to that of American Football. As far as the sports culture in Canada, Football is a big part of the people's way of life. While many Canadians enjoy football, there are some that feel otherwise. Many Americans do not give the CFL respect because of the NFL and that they feel that Canadian football is unimportant. A major part of popularity has to do with audience

The Montreal Canadiens are currently the sole French Canadian team in the National Hockey League, nicknamed the Habs in reference to les habitants, the settlers of New France in the 1600s. Because the team appeals largely to French-Canadian fans, the Canadiens are significant to French-Canadian and Quebecois identities, and Maurice Richard played a critical role to French Canadians in the province:

Canadian football was first known as Canadian Rugby Football Union and that was created in 1884 on the 7th of february

Another way social media has affected the sports world is by bringing fans closer to the game. As a sports fan, I can agree that fans always want to feel closer to the game. That is why people still pay ridiculous ticket prices to attend ball games instead of watching them on TV in the comfort of their living room. Fans have an urge for that connection and closeness. They want to feel apart of the game. Social media sites provide teams and players the unique ability to directly connect with their fans. It used to be the closest you got to a favorite player was a post-game radio interview. Now, you can follow them on Twitter and have rare insight into their everyday world. Players use sites like Facebook and Twitter to give fan’s a behind the scenes look at what happens at home, in the locker room, and on the sidelines. Social media gives pro athletes the chance to interact and share data with fans in a way that was not possible in the past. Fans used to only know about a player from what they read in the paper or saw on TV (Van Schaik) . Now, fans can find out what their favorite player ate for breakfast or what music they are listening to. Fans have yearned for this kind of accessibility for years and now it is becoming a reality. I actually have friend’s that make it a daily ritual

Andrew is a third year chemical engineering student at the University of Louisville. He grew up in Hodgenville, KY. Which is a small town just south east of Elizabethtown. He lives in an apartment with one other student also attending the University of Louisville and myself. This apartment is where the interview took place.

Major League Baseball is the highest professional organization of baseball in the world. There are thirty teams total in the league, but guess how many Canadian teams? There is only one. The Toronto Blue Jays are the only Canadian team in the MLB. In the NBA the Raptors are

Participation in youth sports in the United States is on the rise. “Organized youth sports are highly popular for youth and their families, with approximately 45 million children and adolescent participants in the US” (Merkel, 2013). There are many benefits for children that can be attributed to sports such as: physical activity, learning motor skills, sense of belonging, stress relief, and many more. With childhood obesity on the rise recreational sports has never been needed more than it is today. “Over the past three decades, the incidence of obesity in children has tripled, with one of every three children being affected” (Merkel, 2013). Obesity has many long-term health problems related to it such as: diabetes, heart disease, high blood pressure cancer, asthma. We can attribute this health problem to changes in our society over like increased technology, increased crime rates, fast food and isolated suburban neighborhoods. Sports and other physical activities are needed to keep children from causing further damaged to their future.

My research supports the choice to market toward women and millenials. According to Nielsen (2017) conducted research about viewership demographics from NFL regular season nationally televised broadcasts games from 2013 through 2016, viewership among all markets is declining. The largest and most steady view base is white adult males ages 25 to 54 (Nielsen, 2017). These viewers are the oldest age group studied and are most likely life-long fans. As a result, the NFL’s previous years advertisements, which focused heavily on past game highlights, have been successful at reaching this market. However, the data displays that across Asian, Black, Hispanic, and White adults, full regular season viewership of women is about half men’s viewership in the same racial category (Nielsen, 2017). In addition, adults ages 18 through 34 accounted for only 17 percent of viewership during 2016 in three key age breaks: 18-34, 18-49, and 25-54 (Neilson, 2017). After reviewing these findings, I agree with the NFL’s shift to women and millennials as the target publics for its advertising

Content: Southwestern Quebec is home to year-round sports action. National Hockey League and Montreal Canadians sound familiar? Ice Hockey and Football are their pride and passion. Hear the crowd roar at the multi-purpose Bell Sports Complex. Soccer doesn’t get left behind either. Watch these competitive athletes do their thing on the field of Saputo Stadium.

Being about 2013, Foursquare ,had 30 million subscribers. The games at change your life. Gamification help you motivate, you to physical activity. When you're outside you can lose weight.

The growth in pro hockey has changed a lot. The players demanded money. The players played for the biggest bidders because they were profound of money. Eventually they got indoor rinks, sheets of ice, and big payrolls. In Canada the smaller teams got successful. The best Canadian teams moved to larger cities in Canada. The Ontario Hockey League made a new season in 1908 that lasted a three years to 1911 when it dissolved. Many leagues were created in Canada that we have here in the U.S.

The game has reached 100 million downloads in the Google Play store this year, and has over 20 million active users. With such popularity, one must wonder about the effects it is having on those partaking in the popular new app, and what caused its booming

Raising children in today’s society is not for the faint of heart. Raising children has never been easy, but it is especially difficult in youth sports today. Coaches and parents are putting a lot of pressure on our young sons and daughters. The pressure to succeed in sports at

Twitter’s Periscope App is undoubtedly among the best tools any business keen about social media marketing can have. Today, the online community is craving for more engaging content. There is no better way of quenching their thirst than having videos of live action streamed right into their Smartphone. One would enjoy watching their favorite event live and saving to watch later at their own time. This is better than having to replay recorded videos on platforms like YouTube.