Miller Beer Ads Essay

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Miller Beer Ads In television commercials and magazine ads, Miller uses sex, and woman as a way to grab your attention and to sell the product. We all have heard the saying “sex sells” but how far can alcohol companies take it. In their latest commercials, Miller uses two very attractive female twins that argue about to positive aspects for why they drink Miller. One argues she drinks it for the great taste and the other because it’s less filling. This leads to a fight between these two very sexy twins ripping each others clothes off and wrestling around in a fountain of water; they strip each other down to just their underwear. Alcohol advertising, especially in the broadcast media, represents the single greatest source of…show more content…
Unfortunately, alcohol advertising remains a more significant alcohol educator than parents or the school system. Alcohol is the only drug for which knowledge about it as a drug decreases, rather than increases with age. Even fewer 14-year-olds identified beer, wine, or liquor as a drug than did their 10-year-old counterparts, and the percentage of children who thought daily use of alcohol was harmful decreased 29 percent from the younger group. Nearly a quarter of the 208,909 TV commercials about alcohol in 2001 were more likely to be seen by teens than adults. The same study revealed that teens see more ads for liquor than they do for jeans, acne aids and athletic shoes. The ads appeared during 13 to 15 of the most popular teen shows including WB's Seventh Heaven and Gilmore Girls. The average young person saw 245 alcohol ads in 2001. Making the highest quality beer has been a passion of the Miller Brewing Company since its founder, Frederick J. Miller, began his brewing business in 1855. Since then, Miller Brewing has grown from a small local brewer to the second largest brewery in the U.S., with seven major breweries located across America. You might recognize their television commercial ads of football referees flagging people with made up penalties like “unbeermanlike” conduct for drinking a Budweiser rather then a Miller Light. Their sales pitch of course is

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