MillerCoors LLC - Organizational History and Current State of Affairs
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This section describes the organizational history and the current state of affairs of MillerCoors LLC. It will start by describing the beginnings of the two companies that merged to create MillerCoors. This section will also discuss the culture, important leaders of the company, product offerings and target markets.
MillerCoors LLC, with headquarters located in Chicago, Illinois, is in the brewery industry and employs roughly 4500 people between the headquarters and nine breweries across the country, two of which also hold division offices. MillerCoors is a joint venture between SABMiller and Molson Coors that merged in 2008 to “boost market share and spur stagnant sales and improve profits by combining production, distribution, and…show more content…
They also survived the shortages of beer making materials as a result of the second World War and reached the 1 million annual barrel mark in 1949. Phillip Morris Companies Inc. purchased Miller in 1970 and Miller created the first light beer distributed nationally in 1975. Miller Lite launched Miller from the fourth largerst to the second largest brewer in two years. (MillerCoors LLC, 2011)
In 1988, Miller purchased Jacob Leinenkugel Brewing Company and allowed it to run as a wholly owned subsidiary. In 1999, Miller became the first brewer to use the 70 percent standard, meaning they only advertise if the chosen media’s audience is 70 percentage 21 or older, which later became an industry standard. South African Breweries bought Miller Brewing Company in 2002 to become one of the largest brewing companies in the world, called SABMiller. (MillerCoors LLC, 2011)
Coors started when Adolph Coors came to America in 1873, as a stowaway on a ship, and opened The Golden Brewery in Colorado with a partner, whom he later bought out in 1880. In 1884, Coors patented a corking machine and bottle washer for the bottling of their beers. The next year, Coors began its first recycling program by offering 45 cents for twelve empty quart bottles. Coors also won its first national brewing competition at the Chicago World’s Fair