Mini Case

965 WordsJul 28, 20134 Pages
iMINICASE STUDY #2 Unforeseen Opportunity in an Election You are in charge of the advertising staff for Cindy Smith 's election campaign. Cindy is trying to prevent the eight term incumbent, Jesse Jones, from getting another term in the U.S. House of Representatives. Cindy decided to run against Jesse because he wrote 150 bad checks in the House banking scandal, voted to not disclose the names of the people involved in the scandal, and voted to give himself a substantial pay raise at taxpayers’ expense. Furthermore, Jesse seems unconcerned with the debt crisis and has been criticized by the national press for funding questionable projects in his district at the expense of more worthy projects elsewhere in the nation. Moreover, Jesse…show more content…
Jack is the president of the student body of the local college. He has been politically active for the past three years, and two years ago he worked on a U.S. Senator 's reelection campaign. Everyone on the advertising staff was enthusiastic and energetic after Cindy 's success in the primary, but this enthusiasm has dampened considerably with the post debate poll results and with Jesse Jones ' relentless attacks on Cindy 's character. Everyone has said the election is slipping away, and Megan and Jack have threatened to quit and go back to school unless Cindy does something to turn the situation around. The cohesiveness of the group and your relationships with Megan, Nancy, and Jack are currently at an all time low. The campaign manager, Jenny O 'Connor, called you into her office today. Apparently an anonymous tipster told someone on the campaign staff that Jesse Jones was having an affair and had fathered a child out of wedlock. Someone on the staff followed up on the tip and has uncovered evidence lending support to this allegation. Jenny believes a negative ad depicting Jesse Jones as a corrupt father and politician would be enough to get Cindy elected. Although Cindy has publicly stated she will not run negative ads in her campaign, Jenny has asked you to take a day to think about running one on Jesse Jones. Jenny has

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