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Mini Ethnographic Essay

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Sienna Wareham ANTH 205 Mini-Ethnographic Assignment My original topic I chose was intended to be the study of the shopping differences between men and women, with other factors being taken into consideration. I had picked this topic because I know in today’s society, women are pictured as over-emotional and over-spending who can’t control themselves. I wanted to somehow prove this wrong. During my four hours researching, I found that no one was buying anything. I decided to switch my question into something that was more applicable: Are people still buying things at the mall? I would watch as groups of people walk past carrying nothing. If no one was buying, why are malls still being built? I chose to do my research at the local mall, …show more content…

I sat in an area where it was easy for me to watch as people would enter and exit. When I first started, I felt like I would have to watch people for at least thirty minutes per store. But after the first hour, I realized this wasn’t going to be that long; the average time for someone staying in the store was five minutes. Statistically speaking, there is a slight correlation with the amount of time spent in a store to the number of bags worth of goods bought. Most of the people I watched would walk in long enough to look at one item. One male did not even walk into the store, but instead went to the kiosk that was outside. I watched as he looked through the shirts before frowning and walking away. On the other hand, a male holds the longest time spent in a store with forty five minutes. I watched as he walked into Hot Topic with no bags. After five minutes, I began to think that I didn’t see him leave. I walked into Hot Topic and watched as he looked through every single shirt. By this time, he was only in the store for fifteen minutes. I was growing impatient as it looked as though he was spending all this time in the store without buying anything. I sat back down and started to watch other groups of people. I eventually watched as he left Hot Topic, carrying two

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