June 12, 2014 The Orthopedic Motor Market: Minnesota Micromotors, Inc. and Brushless Motor Technology Minnesota Micromotors, Inc. (MM), based in Minneapolis, was a manufacturer of brushless, direct current (BLDC)1 motors used in orthopedic medical devices. Devices utilizing MM’s motors were typically used by orthopedic surgeons in large bone surgery, reconstructive surgery, trauma surgery, and sports medicine procedures. MM sold approximately 97,000 motors a year and had a 9% share of the $137 million U.S. medical motor market for orthopedic and neurosurgery devices. (See Exhibit 1A.) MM was a division of privately held Fractional Motors Limited, which had revenues of $350 million (just over $12 million, or 3%, generated by MM) …show more content…
7018). Copyright © 2009 Harvard Business School Publishing. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business Publishing. Harvard Business Publishing is an affiliate of Harvard Business School. Simulation Foreground Reading—The Business-to-Business Orthopedic Motor Market Orthopedic devices, used to treat musculoskeletal disorders of the human body, constituted the third largest global medical equipment market and were forecast to grow to over $20 billion by 2012. Among the 1,300 U.S. orthopedic OEMs, Zelting, Di Preto, and Stemper Corporation were the leaders in joint reconstruction, with a combined market share of 64%; Syphone and Stemper Corporation were the leading OEMs in trauma fixation, with a combined market share of 57%. The selection of motors for use as components in medical devices such as orthopedic products was an involved process, usually requiring electrical engineers at the OEM to consult with application engineers from the motor manufacturer in order to get a customized design specified to their parameters, including physical-size constraints. Given the complex nature of designing and building small-but-sophisticated orthopedic power tools,
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General Motors was the world’s largest automaker and since 1931, the world’s sales leader. In 2000, it had a net income of $4.4 billion on revenues of $184.6 billion. North America represented the majority of sales to end customers but international operations were also growing and international sales had reached 18% of overall sales.
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Magna International Inc. (Magna) is a manufacturer of automobile parts since its inception in 1957 (At the time was called Multimatic Investments Limited). Founded by Frank Stronach, Magna has since become Canada’s largest automobile parts manufacturer. Magna is the primary supplier of automobile parts to many car manufacturers, including General Motors, Chrysler, and Ford Motor Company.
th century they had operations throughout 31 countries of the world. In 1978 Company had financial loss of US. $262.2 million .
The Minnesota Mining & Manufacturing Corporation (3M) was founded in 1902. It reported sales revenues of $16.7 billion during the year 2000. These revenues came from 3M's six business divisions: industrial; transportation, graphics, and safety; healthcare; consumer and office; electro and communications; and specialty materials. All business divisions were profitable in 2000. The same year, the company made more than 60,000 products and about $5.6 billion sales came from products that had been introduced during the prior four years and
This research is being submitted on March 9, 2014, for Dr. Reshowrn Thomas’s BUSI-604 International Business course.
I think Medical-Surgical User team need to recommend to Dunlop the three product recommendation and in these three recommendations the first two recommendations are simple to extend the 3M product lines. But in the fourth recommendation as product development team stuck on upstream containment of infection and suppose to include upstream containment in business strategy and even if 3M Medical division enter in this infection field and applied successfully then it has become a major achievement. On the other hand if the business strategies not succeed then it shows the process of planning is unfortunate and risky for financial prospective and spend lot of time on research and
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Among the 1,300 U.S. orthopedic OEMs, Zelting, Di Preto, and Stemper Corporation were the leaders in joint reconstruction, with a combined market share of 64%; Syphone and Stemper Corporation were the leading OEMs in trauma fixation, with a combined market share of 57%. The selection of motors for use as components in medical devices such as orthopedic products was an involved process, usually requiring electrical engineers at the OEM to consult with application engineers from the motor manufacturer in order to get a customized design specified to their parameters, including physical-size constraints. Given the complex nature of designing and building small-but-sophisticated orthopedic power tools, these “value-add” customer service features were just as important in the OEM decision-making process as the technical features of a motor. The most critical OEM purchasing criteria included the following: Thermal (heat) resistance. A common cause of motor failure was when the expected load (the turning torque) exceeded the motor’s rating, causing the motor to heat up quickly and break down. Usually it was desirable to select a motor that would not reach its maximum operating temperature (measured in degrees Celsius) in the specific orthopedic
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