Minuteclinic

You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Physical distribution – Services are administered through care givers and physicians during visits to either the hospital or office visits. The “Mayo Effect” uses strategies to achieve their goals and mission “with collaboration, expertise and compassionate commitment to the health and happiness of their patients” (Mayo Annual Report, 2011).

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

4. What are the pros and cons of the mail order marketing strategy? What are the pros and cons of alternative distribution methods?

By sending mail directly or making personal calls to all the doctors, administrators, and any other relevant personnel as well as visiting them if possible, we can establish a relationship with the customers at virtually no cost. However, the expected time commitment for the product is the most important part of our marketing strategy. Firstly, we will have to determine the persons to contact at the hospitals and nursing homes. Secondly, our team will have to determine when and how often we contact the target audience. Lastly, we will need to work on our communication skills and make sure that we are striking the right tone and positively convincing them to switch to our product. The response we receive is going to be our yardstick for determining

Single patient’s rooms promote privacy, prevent infection and endorse good rest and sleep. Advanced technology expedites test results, and facilitates physicians to see results from physician’s office which in turn help them to make critical decision if needed. The rooms also equipped with entertainment system so that patient could listen to music, education sessions and comedy channels (Eberst, 2008). The Mendocino Coast district hospital, the first healing hospital recommends that to gratify benchmarks of healing hospital each departments in the hospital should employs simple informative tools for patients and visitors that create health awareness and inspire healthy living. For instance testing departments provided with training program to reduce stress surgery division offer guided imagery CD to start healing process before surgery. The hospital took a positive role in improving health of the community ("Mendocino Coast District Hospital," 2009).

Today I got to experience giving middle school and high school students’ flu shots at Lanier County Middle/High School. I was expecting the students to be nervous and show signs of intimidation at the sight of the needle. Before going to the school, I helped the nurse gather the equipment we were going to use, which included, the influenza immunizations, Band-Aids, alcohol prep wipes, and gloves. We also brought colorful pencils and stickers for the students after receiving their flu shot. The nurse also made sure to bring the emergency kit, which consisted of epinephrine, just in case anyone had an allergic reaction.

The setting is a community health center at the St. Joseph Health Center in Jamaica Queens, New York. This is a community health center in a low income area of New York. The center deals with all types of patients from expectant mothers to the elderly. They offer a range of services for low income families and individuals without insurance. The doctors are volunteers, and the staff is committed to disease prevention and awareness. They periodically arrange a health fair to reach out to patients who may otherwise not see a physician for the entire year.

The Flu Near You project relies on voluntary participation from the general public and seeks individuals to report on their health or illness. In addition to individuals who are captured in the hospital, the tool captures individuals who don’t go to the doctor, who may have been missing in other influenza reporting and tracking tools. Estimates generated from the Flu Near You can be used by Local Health Departments to inform quick and strategic solutions. My work entailed designing key messages and a pitch targeted to the Medical Reserve Corps (MRC).

Hello LaToya, I enjoyed reading your discussion about Almond Healthcare Services. Your discussion displayed a great amount of detail that provided the services, customer characteristics, and pattern. The Almond Healthcare Services provides skilled nursing, physical and occupational therapy, medical social workers, and etc. Since Almond Healthcare Services assist patients through home health the staff market the organization through their professional attire and grooming because the image you want to project will market the organization. This organization do not have a main website to advertise their organization so I am sure most of their external marketing are direct and presented through business cards and logos.

The study case further reveals that Marilyn takes a trial an error approach to promote her products. This approach is very time consuming and not an effective strategy for distributing perishable products or limited time and energy.

The best strategy to market Cardinal Health and its products is through branding which involves having a competitive advantage over the competitors. In the case of Cardinal Health this strategy has enabled them the purchase of a product is not only the end of a sales cycle but the beginning of a customer’s exploration of their product. Cardinal Health’s access to the product manufacturers and their consumers has enabled the company to evaluate the value of the total chain. This opportunity has made Cardinal purchase Pyxis Company. The Pyxis automated drug dispensing machines has made the healthcare company stand out. This is because it is safe and efficient. The machines will therefore strengthen the brand of Cardinal Health’s products as consumers especially hospitals will prefer

Providing views of the outdoors from every patient bed, and elsewhere wherever possible; photo murals of nature scenes are helpful where outdoor views are not available

Describe the different methods of promotion that is currently being used and then chose one that is different.