Mis - Walmart

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

| MIS is a tool that assists executives and the general workforce in performing any tasks related to the processing of information. MIS and business systems are especially useful in the collation of business data and the production of reports to be used as tools for decision making.

Competitive intelligence is a great tool to use in marketing research. It is “A systematic and ethical program for gathering, analyzing, and managing external information that can affect your company 's plans, decisions, and operations” (“Definition competitive intelligence“, 2011, para. 2). A company can use competitive intelligence to learn more about their competition and figure out ways to better market to their company against their competition.

To determine the effectiveness of the chosen information system, SUC will use the collective information gathered by people, procedures, databases, and devices within the organization, which is known as using the Management Information System (MIS). This process begins with decision making. There are three stages in decision making: intelligence, design, and choice. Problems are discovered and information of what has caused the problem or what is needed

Chapter 4) to gain insights into how our customers are talking about and engaging with our brand. Monitoring competitive market intelligence through the use of competitor analysis (Identifying key competitors; assessing their objectives, strategies, strengths and weaknesses, and reactions patterns; and selecting which competitors to attack or avoid. Chapter 18) will also allow us to make better strategic decisions by understanding the current consumer environment, tracking competitor actions, and providing warnings for potential opportunities.

2. Management Information Systems is a system that contains technology, information, and people, which are used to resolve business problems, such as the price of a product or other problems.

Management information systems, also known as MIS, are computer systems that direct business and organize operations or files. Many people wonder why

Management Information Systems – the purpose of this type of system is to help organizations achieve its goals by supplying managers with insights into the normal operations of the company so that they can control, organize, and plan more effectively. Is a system that provides the right information to the right person at the right time

The management information systems implemented within an organisation can be paper, computer or human-based; serving to produce timely information, usually of a historical manner, to allow management to initiate business processes and form decisions (Cox, 2014).

Information management (IM) is the collection and management of information from one or more sources and the distribution of that information to one or more audiences; is also particularly critical to businesses that work in conjunction with other businesses, so the two must share information with, or transfer information to, each other. In addition, businesses with more than one department or unit can use the MIS to compile information in one central location, thereby preventing information loss.

One of these information systems is a management information system (MIS), which is a computer- based system that is used in solving management problems [12],[13].

The purpose of this report is to explain what “Management Information Systems” (MIS) is. This report will discuss how management information system helps different departments in an organization. The functions and advantages of using MIS will also be examined in this report.

Market research plays an important role in this industry since understanding the needs and requirements of the customer is paramount for making the topline.

There are very many types of information systems. Classification of information systems follows the organizational levels in which they are used or installed for use. For instance, there are management information systems; some of which will be covered in this project report. Management information systems (MIS), helps businesses meet their business objectives. Almost all organizations and businesses today use management information systems; be it large, small, startup or an established multi-national. This is for the sole reason that information systems have evolved from just being a tool to gain competitive advantage for businesses, to a vital tool, a necessity in the digital age we live in. Management Information Systems help managers make better-informed decisions and communicate with their superiors, as well as with all the stakeholders in the businesses their organizations are involved in.