The information used on food labeling or in advertisements by law, must be true, and not misinforming. Ingredient lists must exactly reflect the amount of a nutrient present in a food (General Principles for Labelling and Advertising, 2016). Unfortunately labeling and advertisement is not always represented in the correct way. According to Koç, Summer & Winson (2016) state that vague and misleading claims are not expectations in the world of food labels, and they are frequently used to attract customers
the pros and cons of the rule being imposed. The issue of “natural” food labeling has many consumers commenting and protesting on this controversial rule. There are many confusions and concerns from the consumers when purchasing the food product. “Due to overwhelming and ongoing consumer confusion around the natural food label, we are launching a new campaign to kill the natural label because our poll underscores that it is misleading, confusing, and deceptive"(Rangan, 2016). Consumers do not know what
filed suit against the Coca-Cola Company regarding a juice product labeled “pomegranate-blueberry” sold through its Minute Maid line. The phrase “flavored blend of five juices” appears in small print below the “pomegranate-blueberry” label, and the juice product 's actual composition was 99% apple and grape juices. POM, under the Lanham Act, claimed that the name, label, advertising, and marketing of the Coca-Cola product was misleading to customers and caused POM to lose revenue. (POM Wonderful
consumer’s perception of healthy food and poor nutrition. The most significant factor being the proliferation of claims on food packaging that gives a misleading picture of a products healthfulness. “Current food labeling practices include both actual misbranding and permissible but potentially misleading claims about the healthfulness of processed and non-processed foods.” (Pomeranz, 2013) Recent trends in marketing have shown an increased focus on naturalness claims on products with the hope of a higher
advertising used on products to make them seem healthier or more nutritious. To reduce the growing rates of obesity in this country, the FDA should require major food companies, like PepsiCo, to advertise their products honestly. PepsiCo should eliminate false advertising through commercials and social media, remove the misleading labels put on products and stop enticing children and teens into buying their products. PepsiCo is a company that owns a variety of products. Some products include, Gatorade
Canada’s food labelling practices are very much a work-in-progress. Labelling itself is a very important issue as it affects both product sales for companies and personal health for consumers, especially since most Canadian consumers learn about nutrition from food labels themselves (Nguyen) and are especially inclined to trust labels (Gruère, Carter and Farzin). Through labelling law, government is also able to impose food standards on products. An extensive set of rules to govern every possible
popularity of processed convenience foods laden in fat and sugar, along with the correlating rise of obesity, diabetes, and cardiovascular diseases. As of 2010, nearly 70% of adults in America aged 20 or higher are overweight or obese (Ogden et all). Both obesity and diabetes are preventable diseases that result directly from overindulgence and poor nutrition. Contemporary marketing practices, which entail displaying misleading buzzwords on front-of-package food labels, negatively affect consumers’ abilities
promotes eating healthy food and increasing exercise. The NFL promotes sixty minutes of play for children each day to promote healthier living and establishing an active lifestyle. However, the one area of healthy living promotion is lacking and that is food information. The United States must change their source of food information; the food label must be changed. Currently the food label is inaccurate, loose in regulations, and hard to read. By changing the food label to an easier, clearer, and
eggs? According to "Food Labeling and Consumer Associations with Health, Safety, and Environment," as consumers become more increasingly aware of where and how their food comes from, consumers have demanded for a larger need of labels in their products. Labels, for the most part, give consumers insight on any given product but have evolved as a way to mislead consumers into buying their products. This type of misleading information is easily seen in the egg market; using labels to advertise certain
Label or not, the GMO dilemma We have been participating in a mass scale biotech agricultural experiment for over twenty years. Since the mid-1990s the U.S population has been consuming Genetically Engineered (GE) foods or foods that contain Genetically Modified Organisms (GMOs) without having done enough research to assess its long time effects on humans. According to the U.S Food and Drug Administration (FDA), agency responsible for protecting the public’s health and safety, “genetic engineering