Mission And Objectives Of Sony

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Case Project Assignment 1 Project Group 10 Eman Alsaeed Mitzi Bigelow Aaron Howe Tyler Mead Mission and Objectives Sony’s mission statement says, “At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences. Everything we do, is to move you emotionally. Be Moved.” (SONY) In 2011, Sony experienced an extremely large loss in excess of $6 billion. As a result, of this loss, Sony initiated actions to strengthen and revitalize Sony in April, 2012. It announced…show more content…
The focus of Sony’s markets are in North America, Japan, and Europe where most of Sony’s sales come from. Sony operates in the electronic markets, music markets, movie and television markets, video game markets, mobile markets, and even medical device markets. Sony didn’t join all of these markets just because they saw an opportunity to capitalize on what other companies are doing, they joined the markets to innovate and move the world. Sony has a large market share in the electronic device market. Sony produces various types of cameras. They build televisions, computers, laptops, and tablets. They have recently begun to make smart watches to be able to connect with their new line of smart phones. The mobile phone line of products is known as Xperia. Sony has even entered into the robotics market, battery market, and projector market. Sony produces various products in the audio market such as home theater systems, car and marine audio, and even home security systems. Sony entertainment has become one their largest markets, they are in the music industry, movie industry, and television industry. Sony Pictures Entertainment operates under the Sony Corp of America and has produced many movies such as The 5th Wave, Spectre (James Bond), and Concussion just to name a few that are still in theater. Television shows such as Jeopardy, The Blacklist, Shark Tank, and Seinfeld are a few that are owned and operated by Sony. Sony Music Entertainment, also
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