Mission And Vision Of Amazon

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Amazons Mission and Vision….. To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its costumes the lowest possible prices (Amazon,2014). Amazon is an American international electronic e commerce company based out of Seattle Washington. Founded in 1994 by Jeff Bezos out of his garage in Bellevue, Washington, Amazon first went online in 1995. Originally named “Cadabra”, Bezos changed the name to Amazon, hoping the name starting with an “A” would increase hits in an alphabetical search and the fact that cadabra sounded too much like cadaver. Bezos started his business by making a list of the top 20 things he thought he could market and sell online. Books, CD’s and computer products were on the top of the list, so he started with selling books. The online book store brought in up to $20,000 a week in the first two months, with the possibilities limitless. As an online retailer selling a virtual product, he could sell much more than a physical book store could even hold. The original business plan was planning for no profit for about five years, which to say the least, was odd. They survived the dot.com bubble burst that took down many other e commerce sites, the continued to grow and turned their first profit of $5 million in 2001 (wiki) . This showed investors that Bezos business model could actually work. As of January 2014, Amazon stock is up 26,500% from 1997 (Roth) In 2005, Amazon
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