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Mission And Vision Of Strategic Planning

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Introduction Strategic planning has been defined by many scholars. According to Rowley, Lujan, & Dolenece (1997), strategic planning is an optimization process within an organization to maintain the essential components of it. In strategic planning, it is important to consider the stability between the organization and the environment that is changing by developing a practical process that comply organization’s future needs as well as achieving its goals (Peterson, 1999). Higher education’s environment has been changing in the past 25 years due to economic change, policy change, rise of social expectations, complexity of the management, and new leaderships (Manning, 2012). The evolution and complexity of higher education requires more sophisticated strategic planning models with focus on the mission and vision of the organization as well as the changing environment. In this paper, we will discuss different strategic models that have been used in higher education. Further, we will design and develop a 5 year strategic plan for La Serra University’s career center, by looking at UCR and Cal Baptist University career center as an example. We will develop a proposal by considering student’s purposed to attend college by preparing a survey to be conducted on La Sierra University campus. We will discuss different budgeting models in higher education, and finally we will do a SWOT analysis of the plan in order to identify the internal and external problems and challenges as well

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