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Mission Statement Of Pakistan Tobacco Company

Satisfactory Essays

Introduction
Pakistan Tobacco Company Limited (PTC) was formed in 1947. Before partition, it operated in sub-continent as Imperial Tobacco since 1905 and PTC acquired the business in 1947. According to company’s annual report for the year ended December 2013, British American Tobacco Company holds 94.34% shares of the company. PTC has a market share of almost 50%, making it market leader. Philip Morris Pakistan is the major competitor of the company with 32% market share. PTC has a paid up capital of PKR 2,555 million. The products of the company include Benson & Hedges, John Player Gold Leaf, Capstan, Gold Flake and Embassy.
Review and Analysis of PTC’s Vision and Mission Statement

Vision: “World’s best at satisfying consumer moments in tobacco …show more content…

However, Philip Morris has a considerable 32% market share. Therefore, strong competition exists between the two companies which is based on price and the market segments identified by the producers on the basis of income levels. Low-end segment of the society forms significant 62% of total cigarette consumers in the country and PTC has a stronghold on this sector with market share of 57% in the segment. It produces Capstan and Gold Flake for the low-end segment. In the case of premium brand, which is produced for medium income consumers, PTC holds 100% market share (BMA Consultants report, June 2013). It produces Gold Leaf for the medium-income segment. In the luxury sector, PTC and Philip Morris Pakistan share 50% market share …show more content…

The general level of economy and purchasing power of buyers are not great and change in price may result in change in buying patterns of the consumers, i.e. consumers may shift to other brand. There are only two major players in the market, and customer can switch to the product of other manufacturer. In addition to regulated industry, smuggled cigarettes are also common in Pakistan, posing risk of loss of customers for the two companies, as smuggled cigarettes are much cheaper. Therefore, in my opinion, the bargaining power of the buyers is medium to

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