Mission Statement Of Starbucks

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1. Introduction
Starbucks is a globally recognised coffee shop with thousands of locations worldwide. Originally Starbucks set out to sell coffee beans but now has global recognition for its famous coffee and comfortable settings in each Starbucks location. The aim of this report is to give an overview on Starbucks as a company and how it markets its products and services, also a brief look at its history. How this company started out with one location and now has over twenty thousand locations worldwide.
2. Findings

2.1. A brief history
Starbucks was originally founded in 1971 by Zev Siegal, Gordon Bowker, Jerry Baldwin (friends from san Francisco university). They first opened their doors the 30th of March 1971 no 1912, pike place, Seattle.
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Mission statement
Starbucks original mission statement according to Grensing and Phopal (2013, p.21) ‘to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow’. According to Simmons (2012, p.6) Currently Starbucks mission statement is ‘to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a
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There main country with the most shops in Ireland is Dublin. In Dublin alone, there are 51 shops within the area, this is more than all the other counties in Ireland Combined. The location with the most chains of the restaurant is in the city center in Dublin. Over 41% of Starbucks in Dublin are within the city center. This could be a bad marketing decision by the business as this could be seen as bullying to the other local coffee shops in Dublin. This is displayed when the local coffee shops gave away free coffee in protest against Starbucks. (Burns, 2017; O’Connor, 2017).

For Starbucks charity work they’re main charity in Ireland is the St Michaels house. St. Michaels house is a provider of community based services for children and adults with an intellectual disability’s. They give away 10c of every coffee in the first day of every month to the charity. This is great for marketing because it reveals Starbucks as a caring company who will help anyone they can. The figure so far is €71,000.(McHugh,2016)
5.1. Marketing
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