Mission Statement Of Unilever N. V.

The Mission Statement is a vital component in the strategic planning of a business organization. Creating a mission is one of the first actions an organization should take. This can be a building block for an overall strategy and development of more specific functional strategies (Abrahams, 1995). By defining a mission an organization is making a statement of organizational purpose.

1. Mission and Vision Statement – Mission is a written declaration of the purpose of an organization and Vision is that business will accomplish in future years.

Most organization have develop an element called a mission statement. A mission statement describes and helps focus the attention of organizational members and external constituents on the organization's core purpose. This is use in the criminal justice and security agency use mission statement for the success of the organization and better serve the community or businesses that they have agree to serve and protect.

They are comprised of the dreams and inspirations of the organization and where it is headed. This statement also serves as the framework for the organization’s strategic plan. Mission statements are a representation of the organization’s purpose for existing. It should be derived from the vision statement and used as a guide when producing a strategic plan.

In short a mission statement simply tells the staff and management the purpose of the organization, who their target market is and what business they are in. Moving on, next we have a Vision Statement. A Vision statement gives a company a sense of long term direction. It points out what an organization wishes to achieve over a given period of time. It also builds strong inspiration and cohesiveness in the organization while at the same time providing a clear direction of where the organization wants to be in the next five, ten, or more years.

The mission statement is often publically stated and used by almost every organization today. It helps provide basic guidelines, essentially the core values of a company, and what they aim for. A mission statement gives customers

A mission statement is a statement of purpose, describing who the company is and what it does.

This is the agreed-upon statement by the organization and explains the reason for its existence. It is necessarily broad to encompass the diversity within the business. The statement is not precise in its measurements nor does it need to be, but it does need to be periodically reviewed by the business to see whether it still encompasses all of the relevant activities of the business.

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

Purpose and mission statements are meant to clarify directions, guide decision making, mobilize, and motivate individuals or groups of people as they move forward. But these statements need to be tools that stimulate action rather than words that hang on a frame on the wall (p. 195).

A mission statement should focus on goals, clarify issues and outline visions and objectives. It should communicate the essence of the company to the employees, shareholders and to the public (Hassan, M 1988). Similar to this, Doyle (1998) points out, that a mission statement describes the purpose of the business and its essential characters.

The mission statement communicates to stakeholders the main activities that the company focuses on in order for it to achieve its vision. The mission statement communicates to employees’ information on how to conduct their day to day activities. The mission statements also describe the organizations, policies, culture as well as ethics (Alesia 2013).

Unilever, SriLanka was established in 1983 with local manufacturing facilities in the country. It owns more than 25 brands in the country such as Fair & Lovely, Signal, Lipton, Marmite and lux. Unilever’s products fall under the diverse categories of food items, personal care and home care. Each segment is headed by three directors and three category heads. These segments constitutes several brands with are managed by brand manages.

On the other hand, mission statement is the reason why a company exists and it’s a statement that declares the core purpose of a company. Mission statement usually will remain the same over time (Bratianu, 2007). The mission is different from a vision as it aims to create competitive advantage and also achieve the social goal of a company (Bratianu, 2007).

A mission statement describes the objective of a company or an organization. It shortly defines the overall goal and clarifies why the company exists (Griffin,1990). A mission statement should indicate some core points..