Mission Statement Of Volkswagen

Volkswagen Group is a German multinational automotive manufacturing company with the headquarter based in Germany. In 2013, Volkswagen was ranked 8 on Fortune’s list of top 100 world’s largest corporations, jumping one spot up from number 9 in 2012. The company specialises in designing, manufacturing and distributing passenger and commercial vehicles, motorcycles, engines as well as offering associated services including financing and leasing. Volkswagen currently operates in approximately 150 countries with 100 production facilities around 27 countries. They have two major joint ventures in China; FAW- Volkswagen and Shanghai Volkswagen (Volkswagen Group, 2014). Volkswagen is committed to Germany as a manufacturing and development location. At the same time, they want to step up their investments in the markets outside Europe to further increase their global presence and capability. The company’s operations in China have grown rapidly in the past decade, becoming its largest market. Volkswagen aimed to be the first successful Western automobile manufacturer to enter China, to build a leading position within the Chinese car market (Volkswagen, n.d).

Firstly, from the view of company, Volkswagen scandal is result from the misuse of CSR that the company regarded it as a marketing tool. Although Volkswagen promised to persuade CSR as their corporation culture, the reality turns out to be opposite. Volkswagen equipped defeat devices on cars deliberately to pass environmental tasks and actually the defeat device emitted nitrogen oxide approximately 40 times of standard (Dans, 2015). This behaviour can be explained as "green-washing", which means the real performance is different from the test results (Eric, 2015). The motivation of deception largely depends on corporation’s aggressive goal called “Strategy 2018” , which aim to increase annual sales to ten million cars by 2018 (Volkswagen, 2014). Therefore, Volkswagen needs to lower the price to be competitive to its competitors and one task is to reduce cost of production. Volkswagen used CSR concept to cover unethical actions. It demonstrates that Volkswagen focused on persuading the short-term target rather than its customers, long-term reputation and environment (Bansal, King & Seijts,

Essentially, the software was specifically designed to release legal levels of NOx during emissions test, and then release much higher (and illegal) amounts once out on the open road (Shikha Dalmia).” Moreover, Volkswagen Company is an example of negative business ethics. The lack of concern for the environment and citizen health caused VW Company to have unethical behavior. They knew that their cars released extraordinary amount of illegal level of nitrogen oxide into the air, however, the company advertised, promoted disguised their vehicles to fit the standards regulations to pass the emission to pose as diesel friendly vehicles. What is Nitrogen Oxide? “Nitrogen oxide is a generic term for various nitrogen oxides produced during combustion. They are believed to aggravate asthmatic conditions, react with the oxygen in the air to produce ozone, which is also an irritant and eventually form nitric acid when dissolved in

Most large corporations produce a “mission statement” to give a clear indication of the fundamental aims of the organisation. Whitbread and Headwater are two of those who established a mission statement.

The Volkswagen Groups’ mission statement is not made public but the closest statement that could be called VW Group’s mission statement is expressed as their company’s goal, which is, “The VW Group’s goal is to offer attractive, safe and environmentally sound vehicles which can compete in an increasingly tough market and set world standards in their respective class.”1

2015 was not a banner year for the car manufacturer, Volkswagen. In September, the Environmental Protection Agency (EPA) found that many VW cars being sold in America had a “defeat device”- or software-in diesel engines that could detect when they were being tested, changing the performance accordingly to improve results (Hotten 1). It was found that the defeat device altered the emissions of the Volkswagen’s diesel engine; the defeat device software had the capability of sensing if it was in a testing situation or driven normally. In the test environment the software would function properly to provide the expected test results and then revert back to unsafe emissions levels. As a result, the EPA issued notice of violation to Volkswagen on September 18, accusing the company of installing a defeat device that caused NOx emissions at 40 times the standard limit (Alter 4). At the time that the EPA violation was levied it was believed that at least 480,000 cars in the United States would be affected by the defeat device.

Legal: Legal action taken by car owners, shareholders and the EPA have the power to fine and sue VW for up to 37, 000.00 dollars per vehicle for breaching environmental standards regarding nitrogen oxide emissions from their vehicles, and a maximum fine of roughly 18 billion dollars may be issued by the EPA (Hotten, 2015). Breaching legal regulations, particularly environmental regulations, set out by government departments will result in poor company reputation as VW will be seen as a significant contributor to environmental issues such as air

Did you know that the “the transportation sector [alone] is responsible for over 50% of NOx total emissions, over 30% of VOCs emissions, and over 20% of PM emissions in the U.S.” (United States Environmental Protection Agency)? Because the effect of these pollutants is not immediately felt, many engineers do not hesitate to bypass these regulations. James Liang is no exception. A recent publication unveiled the truth behind the emission’s release of one of Volkswagen’s models. Unable to design an engine that complied with the US emissions regulations, Volkswagen instead developed a software that would fool the emissions exam. The software was designed so that the vehicle would operate using the appropriate emissions release during the exam

I think this ad is targeted to women and parents who have children. This is because the narrator contemplates what is the best to tell his daughter that she should focus on the progress rather than the result. It is similar to Audi' mission because everyone has the rights to make progress without discrimination that can benefit everyone. Therefore, Audi of America emphasizes " Equal pay for equal work" in the commercial as "A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average." mentioned in Youtube description. I also believe Audi' car not only for men but also for women. In my opinion, Audi delivers their message effectively because they appeal their target to feel included that

Volkswagen was founded in 1937 but they were known as Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH. In that same year, they renamed the company to Volkswagenwerk, which stands for “The people’s car company,” (This day in history). Volkswagen was doing great in business and did not have any scandals or issues until the year 2005. Volkswagen started pushing for a diesel line in their industry, but not just any diesel line, they wanted to make cars diesel. They did just that and everything was going great until the May of 2014 when West Virginia University Researchers published a finding of significantly higher in-use emissions in the 2012 and 2013 TDI models (Barrett and Speth, 2015).

In September the world of car industry went upside down when the U.S. Environmental Protection Agency (EPA) revealed the car manufacturer company Volkswagen had installed a software on their cars to evade the emission of high pollution during the tests. Volkswagen was proven of violating the United States code title 42 chapter 85 Subchapter I Part A 7412 that specifies that any modification in a product that increases the emission of any air pollutant is considered dangerous and violates the Clean Air Act. Other than Volkswagen more companies are being suspects like Robert Bosch who is believed of being the developer of the device.

Audi is a German car company which manufactures, design, engineers, produces, markets the luxury cars across the world. Since 1966, the Volkswagen group owns the 99.55 % ownership. The pat slogan of the company is “Truth in Engineering”.

With billions of dollars invested and hundreds of thousands of Americans employed (Department of Commerce, n.d.), the automobile industry has a vast influence in the United States. Since the time Henry Ford developed the assembly line production (Statista, n.d.) the industry has grown into a global market with no signs of slowing down. Top car companies are constantly searching for new innovations to set them apart from their competitors. Among those companies is Volkswagen (VW). A company which strides in emissions and fuel efficiency turned, not only to be false, but caused a severe amount of damage (Ewing, 2016).

A mission statement addresses the actions that are needed to meet the organizational objectives of a business goal (Thompson, 2015). Ford Motor Company’s current mission statement is about the response to current challenges that company has experienced in dealing with new market risks, such as the American recession and the global financial crisis that started in the late 2000’s (Thompson, 2015a). Ford’s mission statement is “One Team, One Plan, One Goal (Thompson, 2015a). The company’s mission statement emphasizes teamwork to achieve synergy at Ford (Thompson, 2015a). It is important for Ford to unify all of their organizational stakeholders into one cohesive unit.

Volkswagen a parent company of Skoda is Europe’s largest carmaker producing cars, trucks and vans. It