Mission Statement : What Do We Do?

Most organization have develop an element called a mission statement. A mission statement describes and helps focus the attention of organizational members and external constituents on the organization's core purpose. This is use in the criminal justice and security agency use mission statement for the success of the organization and better serve the community or businesses that they have agree to serve and protect.

A business' mission is essentially the purpose that the organization has. The mission is why the organization exists, in other words. As such, a mission statement should make it clear to the reader what the company does, why it does it, how it does it, and possibly even what it hopes to accomplish in doing it. For example the mission statement of FedEx is:

Every company needs to establish its mission statement in its endeavor to remain profitable in the market. The mission statement helps in describing the general purpose of the organization consequently making the company to stick to its scope. The mission of the company: we ride with our customers and apply this deep connection in every market we serve to create superior value for all our stakeholders (Harley Davidson, 2012). The mission of the company encompasses good relation with the

A vision statement is sometimes called a “picture of your company in the future” but it is so much more than that. Vision statement is the inspiration, the framework for all strategic planning of the organization.

What is the purpose of a mission and vision statement? A mission statement is a strategic plan of action. It defines certain regulations that the organization should adapt and adhere to, during the growth of the business - to ensure its success and longevity. A good mission statement normally indicates the businesses values, and the demand the market will have for those ideals. For example, Apple Inc. mission statement is, "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple

Mission statement is a statement of the business aims, companies need to capture for what purpose they stand for. Aims are the long term plan from which companies derives its objectives. why the company exit, and tell three important factors to the public . Mission statement describes three factors of a company:

The mission statement displays the purpose of a company in the market. It also serves as reference for the objectives and intentions of a business. According to Kokemuller (n.d), “A mission statement offers insight into what company leaders view as the primary purpose for being in business. Some companies have profit-motivated missions, while others make customers a focal point” (para. 2).

A mission statement is a key tool that can be used to define an organization’s statement of purpose- who they are and what they do. A good mission statement can communicate succinctly what the target goals and consumers of the organization are. On the other hand, a vision statement is communicates the underlying reason why the company seeks to accomplish their mission statement and provides a strategy on how to implement their goals. A values statement describes the beliefs of the organization. This statement essentially highlights what set of values the organization subscribes to. Mission, vision and value statements are all an important part of any organization’s message to its employees and consumers. An effective statement can serve as a set of guidelines and metrics for employees to measure goals. In addition, effective statements can function as great marketing tools to consumers.

Missions: can be defined as a brief statement which describes or states the purpose of an organisation and declares the reason for the company’s existence. It supplies the framework and the context to help which help to direct the company’s strategies and actions by constituting the all the goals of the business and it also helps to guide the decisions which are made inside the company and defines clearly the company’s mission to the customers, the suppliers and to the community at large (Fallon, 2015 ). For example the mission statement of an organisation like NEXT PLC is to provide an exciting, beautifully designed, excellent quality clothing and home-ware to their customers.

The mission statement of a company is the first step in the strategic management framework (Okumus). It is a statement that briefly describes the purpose for the existence of the company, in other words, why the company was created. This statement is important to the success of an organization because it is the foundation that organizational plans, strategies, and decisions are made from. The mission statement of a company communicates to it stakeholders about a company’s products, services, targeted customers, geographic markets, philosophies, and values and plans for future growth (strategic management insight). Below is the current mission statement of Coca-Cola:

The vision of the organization is then transformed into a mission statement. It is a broad comprehensive statement for the intended purpose of the organization. The mission statement is the core values the organization will be standing behind. It defines the vision of the organization, the values and the purpose and the forward looking goals of an organization.

Mission, values and key objectives are of high significance to any organisation. An organisation will state a mission that will describe the function or role it aims to provide in the form of products or services. Although the focus is long term it puts perspective on the short term so that the long-term goals can be met. The values or beliefs of an organisation are basically how they want to be perceived in the way that the organisation conducts itself. This can run all the way through the organisation from the products and services it

Vision and mission statements provides organizations with a purpose and a sense of belonging. Vision and mission statements are believed to be the exemplar for an organization culture and it helps with identifying the company 's main goals and corporate culture.

Having a mission statement is critical for all organizations. It tells your target audience as well as your organization who you are, what your goal is as an organization and why you are doing it. You then incorporate that into your company culture from the top down. This will help all employees better understand what the goal is for the company, as well as build passion within the organization for the mission itself. Within the mission statement you need to link this to your organizational goals. This will help everyone better understand what drives and motivates the company, its leadership and investors. Clear

A mission statement is a written statement on - Who we are? What do we value? And where are we going? This communicates to the customers, employees, communities and investors on the core values of the organization for its existence.