Mission Statement : What Do We Do?

1715 WordsAug 8, 20167 Pages
Mission statement, what do we do? A) A mission statement states the organization’s reason for existence, and how it aims to serve its key stakeholders. Mission statements convey the organizational values. Mission statements are often longer and include a summation of the firm’s values. Mission statements answer the questions of “Who are we?” and “What does our organization value?” A Mission Statement defines the organization 's purpose and primary objectives. Mission statement serves an internal purpose; it defines the key measures of the organization’s success and its main audience which is the leadership team and the stockholders. Mission statements are the starting points of an organization’s strategic planning and goal setting process. They focus attention and assure that internal and external stakeholders understand what the organization is attempting to accomplish (Society for human resource management, 2012). Vision statement Why are we here? A vision statement is a future-oriented declaration of the organization’s purpose and aspirations. The mission statement lays out the organization’s purpose for being, and the vision statement then says, based on that purpose, this is what we want to become. The organization’s strategy flows directly from the vision, since the strategy is intended to achieve the vision and thus satisfy the

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