Mission Statement of Tesco Essay

1035 Words Feb 20th, 2011 5 Pages
Tesco
Tesco plc is a global grocery and general merchandising retailer headquartered in Cheshunt, United Kingdom. It is the second-largest retailer in the world measured by profits. It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia and Thailand.

Tesco’s mission statement is to create value for customers to earn their lifetime loyalty.

Its aims and objectives are
• To be a successful international retailer (marketing; market development)
• To grow the core UK business (increase market share in UK)
• To be as strong in non-food as in food. (marketing; product development, diversification)
• To develop retailing
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* To protect its brand image, Tesco has been employing a policy of launching defamation proceedings. It’s been proved to be controversy. I.e. in 2008 the legal action against the Guardian newspaper on its statement that Tesco had used offshore arrangement to avoid paying £1 billion corporation tax, though Tesco successfully made the newspaper apologized ,meanwhile this issue brought negative critics on Tesco.
* increase the number of products with a carbon label to 500, and increase customer awareness of the label.
Reduce carrier bag use by 70% in the UK by the end of 2010 (compared to 2006)

Stakeholder perspectives
Tesco’s stakeholders are shareholder, employees, customers, government, local community, suppliers, Financers, pressure groups.
*Shareholder
Shareholders want to have high return (dividend) from the share also a sustainable return.
The present share price is 395.00p per share.

*Employee
Employees want to work in a trusted company with fine reputation and fare treatment.
Tesco are committed to follow the legal law request, in addition, keep its employees motivated and rewarded by means of distributing free shares among 207000 staffs in the UK.
Apprenticeship and foundation degrees are provided by Tesco in order to help employees to fulfill their need.

*Customers
Generally a customer wants quality goods at a low cost. They would also want a variety of products to choose from and convenient way to purchase the products.
Tesco has

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