Mission Statements

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Student Name Management and Organization Theory September 6, 2012 I am going to compare Patagonia Outdoor Clothing’s and Columbia Sportswear’s mission statements. Both of these companies’ focus provides clothing for the outdoorsman. A mission statement is an important message from the company to all of their stakeholders. (King D. C., 2012) Patagonia Outdoor Clothing’s mission statement is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Columbia Sportswear’s mission statement is to design and deliver authentic, outdoor, high-value products for active consumers of all ages. Both of these mission statements are different but do have…show more content…
This is clearly stated in both of their mission statements, the best product and high-value product. Aside from that, I do not feel that both companies are heading in the same direction. Patagonia Outdoor Clothing clearly positions itself to consider what effects on the environment they will have in the future. This is telling both the employees and stakeholders not only are they proving the best product, they care about the future of the planet and to ensure it will still be here for our family and friends. Columbia Sportswear does not mention or even elude caring about the environment in their mission statement. A company’s social responsibility is now a focus not only by investors but to consumers as well. Social responsibility is for organizations to behave ethically and show consideration regarding social, cultural, economic and environmental issues. (What is Social Responsibility? Why is it Important, 2008) Patagonia Outdoor Clothing takes this head on. When the company opened its first store in Boston, Massachusetts all of the employees were experiencing headaches. Upon a thorough investigation, it was discovered that their inventory of cotton based clothing in the basement was generating toxic fumes. They used conventional cotton, which is the use of insecticides and other chemicals to grow the cotton. This incidence led Patagonia Outdoor Clothing switch to the use of only organic
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