Mission, Vision, Values, and Principles of Chipotle Mexican Grill

701 Words Jun 1st, 2012 3 Pages
Mission, Vision, Values and Principles of Chipotle Mexican Grill
Abstract
This paper explores the mission, vision, values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission, vision, and values revolve around providing food with integrity and changing the way people think about and eat fast food. Chipotle’s principles include sticking to the basics of a simple menu and uncomplicated, interactive employee roles.

Mission, Vision, Values and Principles of Chipotle Mexican Grill
The mission, vision, values and principles of Chipotle Mexican Grill (Chipotle) are objectives that help guide them in their expansion throughout the world. These concepts assist Chipotle in keeping their brand
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Currently, Chipotle serves 100 percent naturally raised pork and over 80 percent naturally raised chicken and beef. Chipotle is also looking into using more sustainably grown produce and locally sourced produce when in season.
The Principles of Chipotle
A Few Things, Thousands of Ways Chipotle plans to keep its menu simple, but the combinations of fresh ingredients create countless meal varieties for customers. The majority of the food products are fresh and prepared from scratch using kitchen stoves, grills, pots, pans, knives, and other utensils.
Food Served Fast … So That Customers Can Enjoy It Slowly The employees of Chipotle spend hours preparing the food at each location so it can be ready for customers in seconds. While there may be many people waiting to order, the assembly line fashion of adding ingredients to each customer’s specialized order allows for Chipotle crew members to serve up to 300 people per hour (Chipotle, 2011, p. 4).
The Front Line is the Key Chipotle’s kitchen and restaurant design intentionally places employees up front to reinforce a focus on service, through interaction with customers and individual attention by creating one burrito at a time (Chipotle, 2011, p. 5). While Chipotle combines basic ingredients to magnify the flavor they also stick to the basics when staffing their restaurants. Chipotle only has two shifts and cross trains their

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