Essay about Mission, Vision, and Values of Ben and Jerry's

1678 Words7 Pages
Critically evaluate the mission, vision and values of a company that you are familiar with and propose alternative formulations of same The Mission, Vision and Values of a company play a Fundamental role in Strategy Formulation and Strategic planning. We will discuss throughout this assignment, how developing effective mission, vision and values can help shape, develop and guide a firms Strategic choices. They reflect the firm's fundamental core ideology. At the most basic level a mission statement can describe the firms overall purpose for being. It provides an inside to the present business scope and purpose of the firm that is "who we are, what we do, and why we are here". It explains the firm's very reason for existing. It will…show more content…
By using Ben and Jerry's as am example, I aim to detail and show that by having the characteristic's that make up an effective mission, vision and values of a firm that can be developed for the long term and withstand the test of time. Developing and defining the mission, vision and values of the firm and thus the development of a strategic vision act as the foundations (pillar 1 of the 5 pillars in Strategy formulation) for which a firm can craft and execute its strategy. Having clear mission, vision and value statements allows for the setting of objectives, provides guidance and acts as a benchmark for the crafting of a company's strategy to achieve those objectives and in the implementation of its strategy. As we can see from Ben and Jerry's Mission Statement above, it sets out as part of its corporate strategy to implement these three integrated missions. That is to develop a high quality product whilst promoting business practices that respect and protect the environment. Whilst dedicating to achieving a sustainable economic growth under a concept of linked prosperity which they call "Caring Capitalism" which goal is to make profits but also providing career opportunities and
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