Mkc1 Study Guid

Marketing mix is a business term that refers to the tool used in marketing. Utilizing marketing mix when determining a product or brand goes hand-in-hand with the 4P 's price, product, promotion, and place. Marketing mix is required for organizations when planning or implementing new marketing strategies. When planning an effective market strategy it is essential to utilize these elements to develop an effective plan..

I. INTRODUCTION “Earth provides enough to satisfy every man's needs, but not every man's greed.” - Mahatma Gandhi The above quote rightly points out the role of environment for the mankind and the responsibility we need to shoulder for its sustenance. We've come a long way in recognizing that and now almost every business has a statute of doing something good for the environment as part of their CSR initiative. But companies who think of the environment as a social responsibility and not as an imperative are not going in the right direction. The global climate changes and the gradual scarcity of resources have come to light as major disruptions in the business environment. These challenges

According to the marketing dictionary the marketing mix is a combination of marketing elements used in the sale of a particular product. The marketing elements center around four distinct functions, sometimes called the Four Ps: product, price, place (of distribution),

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

It also is an industry that indicates national markets that organization complete. Corporate also provides the frame work with divisional managers create there business-level plans. A business-level plan has details that have long-term goals that will allow the division to meet corporate goals, and the division 's business-level strategy and structure. Many organizations have a business- level strategy that states the methods of a business or division. The use this strategy to compete against there rivals in the industry that they are in. Their is also a functional level this is the unit or department were people have the same skill or use the same resources to perform their job. The business-level plan provides the frame work for which functional mangers devise there plan. A functional plan states the goals that functional managers propose to pursue to help the division attain its business level goals mean that there is a goal set by corporate all the way down for everyone to meet. So that includes a functional-level strategy. Sets forth the actions managers plan to take the level of their department and grow. Functional level also consist of manufacturing, marketing, accounting, and R& D. Which allows the organization to reach its goal. One thing you should remember is that functional goals and strategies should be consistent with divisional

Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix.

The community, business partners, customers/guests, and employees all have low power, high importance. The community expects a high level of quality products and services that provide significance to their area. This includes having both involvement and support towards the community growth. The protection of the environment and a conservation of natural resources is a concern of the

LO1: Understand the principles supporting environmental sustainability in a business environment 1.1 Describe current legislation in relation to environmental sustainability in a business environment The UK’s economy relies on global trade and resources. Issues such as climate change and a growing world population mean there is more pressure on energy, natural resources and the wider environment. A more efficient use of resources such as water, energy and natural resources directly benefits businesses in the UK. Savings of up to £23 billion a year, reducing carbon emissions and more resilience to climate change and inflated prices of supplies are a few benefits that have been anticipated.

The marketing mix is the business tool which is used in marketing and even used by the marketers. It is often crucial for determining the product or brand and it provide overall worth to its clients. Marketing mix associated with 4P’S product, price place, and promotions.

Example: at checkout center at supermarkets, magazines and other “impulse” buys are located at the checkout (to distract but also as potential buys)

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

With the increasing globalization of business, society has also been more concern with the degradation of the environment and a continuous concern for the benefit of the employees. The society has call for attention to industries for social responsibility. This includes human right protection of corporate employees, consideration for the health and safety of consumers, and contribution to local communities.

Environmental issues are presenting themselves as temporary or permanent alterations to things such as the water, atmosphere and land because of human activities, which can have an effect and some impacts that may be either revocable or permanent. Social issues can develop in the place of work of a client's/investee's processes and possibly will also impact nearby communities. A client's/investee's presentation in the areas discusses in this essay can represent environmental and social jeopardies to the process. Companies are obligated to encounter an assortment of domestic and international laws and regulations applicable to environmental and social issues. For example, many countries have food safety regulations, building codes, air and water emission standards, product labeling requirements, workplace safety requirements and anti-corruption laws. Governments are continuing to enact new regulations and are also using legislated market mechanisms that influence corporate behavior and put an additional price on corporate activities. With that said, in this essay, Kraft is the company that will be recommended in taking actions to manage its environmental and social issues.

This paper compares the three most common types of environmental responsibility that most businesses will follow due to law, business ethics, or their own need. The articles differ due to the type of business, and also which responsibility they either chose or are forced to follow. The first article addresses how the laws can force the fishing industry to follow the limits it imposes in the marine reserves found across the world. The second article addresses how ensuring future production can force a company to address the responsibility of finding a different type of product to use in order for the other to repopulate and ensure the use of it in later years. Finally, the third article relates to how a company follows its own business