Mkc1 Study Guid

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MKC1 Study Plan Analyzing the Environment-Ch. 2 1. What different levels of planning can organizations utilize? Organizations can utilize the following levels of planning; corporate level, business level, and functional level. 2. Give an example of and explain how a corporation that wants to help protect the environment can do so at its corporate, business, and functional levels. An example of a corporation wanting to help protect the environment while utilizing the following levels; corporate, business, and functional level would be the following. Pepsi Co has embraced this procedure in the past. The business level consists of identifying the business units. Pepsi Beverages which contain Pepsi Soft Drinks, Aquafina Waters,…show more content…
A product mix is the entire assortment of products that a firm offers. For example the IPod Shuffle which offers the following product mix; the device itself, the technology platform (the MP3 Format or storage system used by the shuffle), the product line to which the product belongs (Apple IPod line of MP3 music players) and the product category to which the offerings belong (MP3 players as opposed to IPhones for example). 3. How can companies differentiate their product from competing products? Companies can differentiate their product from competing products by using the product classification system. This will allow them to see exactly where their product is at regarding the competition and from there are able to work our any issues or make changes to enhance their products and surpass the competition. 4. What is product cannibalization? Product cannibalization is when a new product takes sales away from the same company’s existing product. 5. Name and explain four categories in the consumer product classification system? Convenience Offerings-low priced frequently purchased products and services that require little shopping effort. An example of a convenience offering is bread. Shopping Offering- is an offering that is purchased on impulse, without prior planning. An example of a shopping offering could be a particular brand of tooth paste. Specialty Offering-is an offering for which the consumer will make an effort to

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