Mkt 412 Week 1 Individual Assignment

756 Words4 Pages
Defining Marketing
MKT 421
April 10, 2011

Defining Marketing Marketing is managing profitable customer relationship (Armstrong and Kotler, 2009). Marketing helps companies all over the world attract and maintain interest to their products or services. The twofold goal of Marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction (Armstrong and Kotler, 2009). Marketing involves advertisement through TV, Newspaper, Internet, Social Networks, Radio and Banners. Without Marketing, companies simply cannot reach their maximum growth potential and capture the market share they need to take their business to the next level. In Marketing process
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Successful companies such as Coca Cola, Pepsi, Home Depot, and Verizon wireless reach customers from Los Angeles California to a small town like Hinesville Georgia. The creativity of the Marketing team within these companies has helped develop marketing strategies that have captured the attention of all ages. With the use of jingles, anecdotes, catchy phrases and even talking puppies Marketing departments have thousands of companies increase sales and profitability almost overnight.
Successful Marketing Examples There are thousands of successful marketing examples which have helped companies get world wide attention to their products. For the sake of this paper, the success stories of Verizon Wireless and Taco Bell will be discussed in brief to demonstrate the success they have had from creative yet simple advertising. In the late 90’s Taco bell used a tiny Chihuahua to advertise their product in humorous TV commercials. The line used by the Chihuahua “Yo quero Taco Bell” captured the attention of millions and million of consumers and helped Taco Bell successfully profit from the millions of consumer who bought their product. ''When you do something right, your customers let you know immediately,'' said Vada Hill, chief marketing officer at Taco Bell in Irvine, Calif. ''Once they saw the first ad, they wanted to see more. (, 1998). To this day, many consumers think of Taco Bell

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