Mkt 421 Defining Marketing

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Marketing mix is a business term that refers to the tool used in marketing. Utilizing marketing mix when determining a product or brand goes hand-in-hand with the 4P 's price, product, promotion, and place. Marketing mix is required for organizations when planning or implementing new marketing strategies. When planning an effective market strategy it is essential to utilize these elements to develop an effective plan..

Clover Foods Corp, which started in a basement of a warehouse, over the years has grown to new heights by adapting to a dynamic environment, and by continuing to expand its own unique core products and market niches. Known for its quality and innovation, Clover Foods Corp has been built on its founder’s philosophy of developing products that are wholesome, nutritious, value-for-money, and imaginative. From a handful of 12 employees, Clover Foods Corp is a home of about 2000 employees working throughout Canada. Clover Foods Canada is one of Canada’s largest employers and is ranked as one of the country’s top 10 most influential brands.

Marketing is often thought of as advertising and selling, but marketing encompasses more than just selling a product or service and advertising it to entice customers to make a purchase. Perrault, Cannon, and McCarthy (2009) defined marketing as "the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client" (p. 6). However, Kotler and Keller (2009) stated one of the shortest definitions is "meeting needs profitably" (p. 5). The author's definition of marketing includes all of the activities a business

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

Inside the theater the seats will have plush luxurious recliners or love seats for the couples.

The purpose of this paper is to define the term “marketing”, explain the importance of marketing in organizational success, and provide examples from the business world to support the explanation of its importance. Upon completion of this paper it should be understood what Marketing means and its importance in today’s society.

What exactly is marketing? Is it just convincing people to buy products through various media? Billboards, TV commercials, junk mail and magazines filled with advertisements? From the consumer’s perspective, that is how it seems (Kotler et al. 2010, p. 5). But from a business’s standpoint, marketing is viewed very differently. Marketing is viewed as being based on an exchange relationship between a business and its customers, where a business offers something of value, and customers purchase this product, which provides the business with the means to continue producing this item of value (Moscardo et al. 2010, p. 277).

Marketing has become a part of society and a huge part of the American culture; one has only to observe the timeless art of Andy Warhol and the iconic Campbell’s Soup Can at the National Gallery of Art in Washington, D.C. A personal definition of marketing is creating a product or service that fulfills a need and taking the idea from a concept to the kitchen table. Business Dictionary defines marketing as “the management process through which goods and services move from concept to the customer” (Business Dictionary, n.d.) as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (Marketing Power, 2004).

Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. This business is involved in the production and marketing of vegetables and fruits. The company operates across North America, Latin America, Europe, Asia and the Middle East and Africa. There is the headquarters in Westlake Village, California and employed approximately 74,800 employees, of whom 40,000 were full-time seasonal or temporary employees, as of December 2012. The company recorded revenues of $4,246.7 million in the financial year ended December 2012 (“Dole”, 2013).

Marketing is a societal process by which individuals and groups obtain what they need and want through creating, while offering, and exchanging the products and or services of value freely with others. Since the early 1900s, marketing has been around, which many people can’t believe. In the 1950s, many marketing companies were seeing that the old ways wasn’t working anymore with the consumers. That made the company 's make their competition harder and harder for all those that was competing against each other for selling.

Marketing can be defined as a managerial and social process whereby groups and individuals obtain what they need or desire through the creation of a product, offering it and exchanging the product of value with others. Some of the marketing concepts include needs, wants, and demand; products; cost, value, and satisfaction; transactions and exchanges; networks and relationships; markets; marketers and prospects.

The marketing world where we live in is changing daily, but the main, basic function on marketing is remains the same. The simplest, most accurate and understandable explanation of the marketing process that someone ever gave states that Marketing is mainly about putting “The right product, in the right place, at the right time and at the right price” (Adcock et al., 2001). It cannot just be understood as another name for the selling or advertising processes, because it is helping businesses and organisations which are working for-profit for achieving their targets by establishing a close relationship links with marketplace and providing them ability to understand customer needs and desires (Kotler and Armstrong, 2011, p.28).

When most people think of marketing, they think of selling, distributing and advertising, as we are daily swamped with sale calls, Internet pop-ups, and television commercials. Although these tactics of marketing are true, they are ineffective with no the sound basis of knowledge about the market, the environment, and most importantly having a solid understanding of how customers behave, their motivation for purchase, their awareness and their preferences. All these strategies must be

Marketing is the process of identifying, anticipating and supplying customers needs and wants efficiently and profitably. It is head of the pyramid that includes product researching and development promoting, advertisement and sales production and service. Marketing has many benefits some of which are, establishing brand recognition, build authority and credibility, gaining and retaining customers etc. The process or the strategy used to identify consumer's needs and wants is called the marketing orientation, which are the production, product, selling, marketing and societal marketing.