Mkt 421 Final Exam Answers

1681 WordsDec 6, 20147 Pages
MKT 421 Final Exam – Assignment [pic] Questions to MKT 421 Final Exam Answers are as follow: 1. Compared with other approaches to business, the marketing concept is distinct in that it: • Produces new products and services. • Focuses on satisfying customers' needs. • Focuses on sales. • Creates a broad assortment of products. 2. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a (n) _____. • Skimming price policy • Introductory price dealing •…show more content…
What type of response behavior were these Apple followers demonstrating? • Routinized response • Low-involvement buying • Limited problem solving • Dissonance response 11. Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses: • Banners. • Cookies. • Encoding. • Decoding. 12. When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): • pay-per-click. • copy thrust. • pay-per-view. • pioneering ad. Want to download the Questions..?? Click MKT 421 UOP Tutorials 13. According to the concept of social responsibility, a firm has a duty to: • Conduct business in a way that is good for society as a whole, both now and for the future. • Communicate regularly with the public. • Place profit above all other considerations. •

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