Mkt 421 W2 Marketing Mix

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Marketing Mix MKT 421 April 4, 2011 Marketing Mix A marketing strategy is the combination of the target market, or the customers the marketing is intended to reach, and the marketing mix. Product, price, place, and promotion are components of the marketing mix, or the four p’s, which create a value for the customer (Perreault, Cannon, & McCarthy, 2009). For this reason, the customer, who is not part of the marketing mix, is the center of the target, surrounded by the elements of the marketing mix. The ultimate goal of a marketing strategy is to create value for the customer, which allows the organization to increase customer satisfaction and results in repeat customers and additional equity for the organization (Armstrong &…show more content…
This is not enough to erase the teacher-funded classroom. OfficeMax joins a partnership with Adopt-A-Classroom and begins planning for a way to accomplish this task. Rather than create a new product, the idea is generated for OfficeMax to adopt classrooms, calling this event “A Day Made Better.” Each OfficeMax retail location is assigned a classroom, and receives products that will be part of the classroom donation for that particular retail location. The store manager is responsible for the implementation of the donation to his or her assigned teacher (OfficeMax, 2010). The store manager partners with the principal, informing him or her of the teacher who was selected for the surprise of “A Day Made Better.” In October of each year, since 2007, OfficeMax associates have honored more than 1,000 teachers throughout the country with classroom supplies worth $1000. The total value of these awards, or donations, is $1,000,000 (OfficeMax, 2010). Each teacher receives an award printed through the ImPress Print Center inside each OfficeMax store. A chair, printer, digital camera, memo board, and a box with more than 60 essential classroom supplies, have been a delightful surprise to each teacher who has been honored. The place of each teacher donation is determined through

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