Mkt 421 Week 1 Paper

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

It is generally assumed that all Romanians are liars and thieves. This is a stereotype. Yes, most of them are poor and some of them have no choice but to take things and lie. This is how some of them survive. Especially the Roma (gypsies). Most people assume the gypsies and the Romanians are one and the same when they are not. The Roma have the Romany language somewhat mixed with their home country, the ones who live in Romania mix Romanian with the Romany language. The Romanian language is a mix of Latin which dates back to the Roman times, Turkish, Greek, and Slavic languages. It also has some words that are derivative of German

Marketing – The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. (Kotler & Armstrong, 2012)

Netflix is an American company that provides video rental and on demand video streaming by way of either the mail or streaming through the internet. The company was founded in 1997 in Silicon Valley California by Marc Randolph and Reed Hastings. The idea for this DVD rental service came about when Reed Hastings was charged with a late fee when renting a movie and he questioned why he should have a time restriction on how long he is able to rent the movie. In April of 1998, the Netflix website was launched and they developed the concept of unlimited rentals with no shipping fees or late fees. In September of 2002, an article in The New York Times article stated that Netflix had around almost 670,000 subscribers. At the end of 2002, the

Netflix is a global provider of streaming movies and TV series. Netflix was founded in 1997 by Reed Hastings and Marc Dolph. It started out as a DVD-by-mail service in America in 1998, and in 2007 began streaming. Over the years the company has become very popular. Netflix has many effects on American culture that we don't realize.

Marketing is a systematic method to the sale of goods, adopted by any business that not-for-profit with a specific message. Marketing is the sector that are used by marketers so that to satisfy customer needs in ability to generate profits in the company in order to meet the business objective.

Netflix, an American multinational media and entertainment company, was founded by Reed Hastings in 1997. It operates as a subscription based provider that allows users to stream TV shows, movies, documentaries and other content on a wide range of internet connected devices. The company also provides DVD rental plans and DVD mailing services to cater to required demands of their subscribers. By subscribing to a plan, users are provided access to stream shows, movies, documentaries and other available content in the quality (SD, HD, Ultra HD) they pay for.

Marc Randolph and Reed Hastings founded Netflix in 1997 in California. It is said that the idea came to Hastings after having to pay $40 in overdue fines for returning Apollo 13 to late. Netflix was originally a website (launched on August 29, 1997) that rented DVDs through rental posting and a traditional pay-per-rental model. In the early 2000, Netflix dropped this model and

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Marketing is a process of identifying and satisfying the consumer needs and wants by creating or exchanging product.

Over the past 18 years, Netflix has greatly evolved, changing the way movies and television shows are watched. It was founded in 1998 by Marc Randolph and Reed Hastings as a DVD mail-order service. Netflix knew that it had to grow and innovate in order to compete with other big-name movie rental services such as Blockbuster and Redbox. Because of this, both Randolph and Hastings decided to integrate streaming in 2007. Although one could only stream on a desktop or a laptop,

Marketing is considered any activity designed to plan, price, promote and distribute ideas, goods and services to target markets. The primary goal or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. Although marketing directly contributes to

Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation.