Mkt/421 Week 3 Individual Assignment- Marketing Research Analysis: Kudler Fine Foods

The desired marketing mix is a combination of promoting the right product in the right place, at the right price for optimal profitability. In determining the most profitable market mix, however, it is imperative that the corporation continues to maintain customer focus. The components of Kudler 's marketing mix in regards to the catering aspect are the service and food, the price breakdown, and how, when and where to promote the service.

convey the information to the sales and marketing division to provide an opportunity to plan future marketing strategy. The ability for Kudler Fine Food to expand its business is part of the successful implementation plan with the potential of adding software and hardware as the need arises.

Kudler Fine Foods is a specialty store founded in San Diego. Though nested in the neopolitan area they have additional store locations in Del Mar, La Jolla and Encinitas. Kudler has some of the best imported and domestic food, wine, and spirits. Their selection is comprised of fresh produce, bakery and pastries, condiments and packaged foods, fresh food and meat, and specialty dairy products and cheeses. Kudler’s mission is basically to provide the customers with the finest foods, wine, spirits and the best shopping experience all while buyimg the finest epicurean delights. Throughout this paper the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics will be

Within the next 12 months, Kudler Fine Foods plans to increase customer loyalty by offering added high-margin services, leveraging a better understanding of customer purchase patterns, and providing more efficient operations. Kudler Fine Foods also plans to increase the customer base through social network marketing, word of mouth, and increasing profitability by cost reductions initiatives. In view of this

Step 2: The complimentary strategic option Kudler Fine Foods will outsource selected value chain activities by creating

Kudler Fine Foods has several issues that can be analyzed and broken down regarding how the problem started. From finding the root of the problem, the gourmet market now has several issues to debate. The issues, with clearly stated situations above, can be directed into positive goals with a problem-solving approach for each. These goals are all attainable to move the company forward in a positive tier for financial success.

DQ1.Through your research, select two of the strategic plan options that could apply to Kudler Fine Foods. What are the strengths and weaknesses of each option? How does each of the two choices fit with the organization?

Kudler Fine Foods is an upscale specialty food store that is located in the San Diego vicinity. Kudler Fine Foods has three locations in La Jolla, Del Mar, and Encinitas. Each location boasts 8,000 square feet of retail space filled with a fine selection of bakery and pastry products; fresh produce; fresh meat and seafood; condiments and seafood; and cheese and specialty dairy products. Kudler Fine Food is owned by Kathy Kudler who first opened a store on June, 18, 1998, with the aspiration of delivering fine products with excellent customer service.

The three questions listed above identified some key areas of opportunity for Kudler Fine Foods. It is obvious that Kudler Fine Foods needs to conduct further research in the areas of product selection, value of products, and customer service. Kudler’s current marketing strategy identified programs to focus on high end products and services through specialty cooking clinics and a high-end frequent shopper program. With the results of the 2008 survey it would be a waste of resources to implement these marketing initiatives. Through survey responses it seems that Kudler customers would much rather see a wider variety of products in the stores with better pricing. Kudler customers are looking for more selection and more value. One of the marketing initiatives did include customer training which was also identified by the survey. The Kudler customers stated that the employees were not very courteous, which will keep customers away from the stores. No matter what products your store has, if the customer service is poor, you will not be successful.

Kudler Fine Foods and it creation employs the modern technology in its best form. Kudler Fine Food implement steps in its strategic management process and able to identify what makes the organization have a sustained superior performance. For every decision employed at Kudler Fine Food, the external and internal environment data are used to determine the organization 's strategic intent, mission and its core

Kathy Kudler discovered a way to cope with the stress in her life by preparing gourmet meals and shopping for gourmet items. With no upscale gourmet food stores in her area she decided to open her own. She left her very successful day job and started a chain of Kudler Fine Food Stores. Kudler Fine Foods is an upscale store with three locations in the San Diego area, each in high-end shopping centers. The stores offer a fine selection of baked goods, pastries, fresh produce, meats, seafood, packaged goods, cheeses, and other specialty items. All items are made to order and baked goods and pastries are prepared on site. They offer over a

Market research is all about collecting information to give Kudler Fine Foods insight into the minds of their consumers, understanding what they want and knowing what they think about Kudler’s products, service, and competitors. Having a marketing plan helps gain an understanding of the market trends and trends of the food and beverage industry. Kudler Fine Foods marketing plan will include strategic additions, such as the distribution plan and pricing and positioning of Kudler, as well as the level of information technology they use, a details the profitable way Kudler will be able to target a broader audience.

Kudler Fine Foods is an epicurean grocery store for the connoisseur in which noteworthy growth with a focal point on increasing revenue, advancement concerning the effectiveness of operations, and shortening the consumer acquisition cycle is Kudler’s main objectives. Enclosed in this term paper is the significance of marketing research pertaining to the expansion of Kudler Fine Food's marketing line of attack and identification of the regions in which Kudler calls for additional market research is necessary. In addition, a comprehensive analysis concerning the value of competitive intelligence and breakdown with relation to the improvement of Kudler Fine Foods marketing strategy and tactics is scrutinized.

Kudler Fine Foods is focused on furnishing its clients with the finest choice of nourishments and wines accessible in the retail advertise. The proprietor's vision is to be the highest point of the line gourmet supermarket for observing customers looking for the best meats, deliver, cheeses, and wines. To further her main goal and vision, proprietor Kathy Kudler framed the business inside of the monopolistic rivalry business structure, built up a promoting review, and made business sector overviews to assess the business' aggressiveness in the commercial center.

This paper will assess how changes in technology have created business opportunities for Kudler, identify the pursuit of Kudler’s generic strategy, identify tactics Kudler should implement to realize that strategy, and describe how Kudler Foods management can continuously scout the fine foods grocer industry for ideas that will allow it to update its