Mkt 421 Week 3 Summary

Marketing is often thought of as advertising and selling, but marketing encompasses more than just selling a product or service and advertising it to entice customers to make a purchase. Perrault, Cannon, and McCarthy (2009) defined marketing as "the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client" (p. 6). However, Kotler and Keller (2009) stated one of the shortest definitions is "meeting needs profitably" (p. 5). The author's definition of marketing includes all of the activities a business

* A positioning statement for the company with careful consideration of their brand and strategy

This week I read from pages 195-247. Sammy is taken into an examination room to have a chip put in him. When they are putting the chip in sammy he has a flashback to over the summer. He sees cassie spraying the hose trying to make a rainbow. Then sammy is moved to a training camp. He is assigned a squad with other of the kids. The kids range from 5 years old to 16 years old. At this camp they are training them so they can survive on their own. They are each given a nickname that represent them. For example, the 5 year old is called nugget because of his size. Then one of their squad members dies and has to be replaced. He is replaced by a girl who is a very good soldier. They were impressed on how accurate her shot were at the shooting range.

I requested a check on 01/19/16. Sangeeta said she did not received a check payment for this invoice and did not make a payment to this account. I called AmeriPower and I was told this account has been passed due on three different occasion. I resend this check request to Sangeeta for payment again today.

The challenges of solving this problem include meeting the mandate of the Board of Director’s and presenting a solution that senior leadership feels comfortable with. Classic’s Board of Director’s requires a 15% cost reduction over the next 18 months. Chief Executive Officer Amanda Miller and Chief Financial Officer Catherine Simpson challenged the team to improve the Classic Rewards membership and usage without discounting airfare. The team must stick to the 15% cost reduction and cannot fund the marketing solution with dollars allocated for fuel hedging. In addition, General Counsel Benjamin Sutcliffe reminds the team that union contracts must not be revised to fund the marketing plan. Finding the root cause of the problem should reduce the scope of the solution.

In studies, there is a correlation between a highly engaged workforce and the overall success of the company. Engaged work groups are 33% more profitable and 50% more productive (right.com 17). Common problems employers have is they carry the false assumption that employees are aware of the corporate goals of the company. This problem is easily overlooked in both management and employees as they are focused on the immediate tasks and are not aware how their actions contribute to the organization as a whole. This causes employees to not goals aligned with their organizations goals. Not having this understanding, employees become disengaged because they believe their work contributes to anything significant. When an organization’s goals are not understood, it becomes increasingly difficult to improve their performance (business salary). Keeping well performing employees is vital to the success of any company. It is also important to identify TWK’s employees do not work as a team. Instead, employees work for their individual goals. In TWK’s case, the goal for the majority of people at TWK is to retain their jobs, keeping themselves employed. An example of this separation

Every business is initiated and run with the aim of making profits. As such, every employer must compel his or her employees to work hard to ensure that the business objectives are achieved. Additionally, every business, whether big or small in size have come to the realization that the traditional methods that were used to measure the performance of the business contribute little in matters of the shareholders. Notably, much of the decisions and the policies were meant to ensure that the company gunner maximum returns. However, it was without the consideration of the stakeholders and the employees involved in the running of the business. Also, many are the times when most employers forget to consider the environment that that their companies operate. Resultantly, the environment ends up getting impacted negatively by the enterprise operations. This means that the business is not sustainable. However, to ensure the sustainability of such a business, the management department ought to put more efforts other than focusing on the profits. As such, the overall management team has to consider every party involved in running of the company such as the employees, stakeholders, customers and the society as a whole. By incorporating all these members, the company will not only be taking care of its concerns but also the concerns of all other parties that are involved in its success. Consequently, the company may perform better than its average or gain the confidence of the parties

As a personal definition, marketing is a strategy to promote consumer awareness and positive feelings towards a brand or product in order to encourage the consumer to purchase or use that product. In more specific terms, the American Marketing Association (2012) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A simpler definition of marketing, as identified by the U.S. Small Business Administration (2012), are the activities and strategies that result in making products available that satisfy customers while making

In order for companies to be successful, they need to be profitable; consequently, management and the President of the Company must know what issue is causing the company to financial problems. In order for a company to be successful the management needs to check on their productivity and how they are expending their resources, so they can be able to see if the company needs some changes. There are a few people who are willing to make changes in the company which is the management, but the employees are usually oppose to have changes make in the company. Sometimes changes are good, but risky. Even some employees have different opinions regarding changes, but if management needs to make changes to improve the company and to make it successful, management have the control to do it. There are different stages that help the company to analyze the issue, make the changes and implement new regulations. I would like to discuss about the organizational changes that management needs to do in a companies in order to make the company to become successful.

Many people have their fingerprints on what is known as management today. Just as everything else it started from ground zero with a lot of trial and error. Over the years brilliant people such as Adam Smith and countless others have etched into history that best way to “manage,” whether on a small or large scale. The wake of these people is still being seen today in upcoming companies such as Zappos, who brings fresh and new twists to management as a whole. Management has evolved over the years and will continue to as people and procedures do as well.

By analyzing the article of Prodancius (2012) on how one sees his career path supporting the direction of an organization while motivating and leading employees to be a high performance team, it appears that the author chose seven scholars (authors) to present their thoughts on the importance of studying an organization. Therefore, getting a deep knowledge of what an organization should be, through its definition, its structure composed by effective communication, effective coordination, speed and responsiveness and empowerment of the employees, as well as its functions, its goals, and its environment of operation should help a leader forming and motivating a high performance team of employees to reach the fixed goals of a given organization.

Hiring good employees is important for any type of business. Employees are hired to keep a business from failing. A business cannot function if there is no one working and transacting to help the managers. Managing is planning and finding new ways to do business better whereas an employee would complete tasks assign by management. When a new employee is hired, more expenses goes out to train and test the new hiree. So imagine if you have a bad hire that would be another extra loss of expense. Also, a good employee would have to do extra work to make up for what the bad employee isn’t doing, that puts your good employee at risk of leaving the company. For example, my brother is a manger for a clothing company. He manages over thirty employees during a night shift. He tells me that when one employee doesn’t do a job that was assign another employee has to do it. He adds

This case discusses the research, implementation, and review of Google’s people management division on the topic “Do Managers Matter?” Starting as soon as the early 2000’s but coming to full steam in 2009, Google’s people analytics group initiated a research project, deemed Project Oxygen, to investigate if and how management style would potentially affect employees. Through lengthy data collection, Project Oxygen members discovered that a certain eight management characteristics resulted in a noticeably larger gain in efficiency and overall happiness of subordinates. Google’s internal reviews proved exceptionally important, as the culture instilled through the founders is inherently different than other large corporations, as is the relatively flat organization structure. By taking the previously stated eight characteristics, implementing feedback surveys, and providing courses for low scoring areas, Project Oxygen members were able to cultivate improvements in each manager’s ability, not only in their Mountain View headquarters, but globally. These improvements were not without hesitations. Nevertheless, the results and implementation of Project Oxygen resulted in drastic increases in the overall management rating. Google was not only able to determine how managers do matter, but were able to develop managers beyond their current performance. This success of Project Oxygen inevitably prompts the question of what other projects can cultivate improvements

In the industry, there are different management theories and strategies applied to various organizations, so that to make the business and the company success. Different vision, mission, and objective are set as a guide for the organization to maintain its values. In this report,

This study is incorporated several chapter having its own importance. Primary chapter of this study is its introduction which covering aims and objective of the study with some central questions on which study is based. It is shows in primary chapter that success of business is in the hand of effective management and business operations. Employee performance and co-operations lead business towards